Field Marketing Manager, Public Sector (U.S.) at Check Point Software Technologies

Reston, Virginia, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

195000.0

Posted On

18 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field Marketing, Account-Based Marketing, Public Sector Strategy, Event Management, Budget Management, Stakeholder Management, Lead Generation, CRM Proficiency, Marketing Automation, Channel Marketing, Pipeline Growth, Strategic Planning

Industry

Computer and Network Security

Description

Company Description Why Join Us At Check Point, what you do matters. Every day, we protect over 100,000 organizations worldwide from increasingly sophisticated cyber and AI-driven threats, securing their AI transformation. Our prevention-first approach safeguards hybrid networks, cloud environments, digital workspaces, and AI systems, stopping attacks before they happen. This is where innovation meets real-world impact. You’ll help customers across industries operate with confidence in a rapidly changing digital world, working alongside smart, curious people who take ownership, challenge assumptions, and solve complex problems. We’re proud to be recognized by TIME, Newsweek, and Forbes for excellence and workplace culture. What really sets Check Point apart is the opportunity to grow, contribute, and help companies navigate their AI transformation securely. If you’re excited to work at the forefront of AI-driven security on a global scale, this is the place to do it. Job Description Develop and execute integrated public sector regional marketing plans aligned to territory pipeline and revenue goals, including events, ABM programs, executive briefings, government-focused roundtables, roadshows, user groups, third-party sponsorships, and digital campaigns. Align closely with public sector sales leaders and account teams to prioritize named accounts, agencies, and verticals; build targeted marketing plans that support capture strategies and long sales cycles. Partner with Partner Marketing and channel ecosystem stakeholders (VARs, SIs, MSSPs, distributors) to deliver joint campaigns, co-funded programs, and field engagement initiatives. Engage strategic public sector partners (e.g., integrators and contract holders) to execute co-branded campaigns and solution-based messaging tailored to government use cases. Plan and execute high-impact government events (e.g., Fed-focused events, state/local conferences, education forums), ensuring compliance with public sector regulations and procurement sensitivities. Leverage ABM strategies and intent data to target key agencies, departments, and accounts, orchestrating personalized, multi-touch campaigns across channels. Drive executive engagement programs (briefings, VIP events, advisory boards) to build relationships with senior government stakeholders. Manage budgets and reporting, including planning, forecasting, vendor negotiation, and ROI tracking. Event Ownership (Pre, During, Post) Pre-Event (Planning & Strategy) Define public sector-specific event strategy, aligning to government buying cycles, fiscal calendars, and priority initiatives. Identify the optimal mix of Check Point-led, partner-led, and industry events (e.g., federal summits, SLED conferences). Establish success metrics aligned to pipeline, engagement, and strategic account penetration. Build comprehensive event plans, timelines, and stakeholder alignment across sales, partners, and leadership. Manage budgets, logistics, and vendor selection with a focus on compliance and cost efficiency. Coordinate pre-event promotion, including targeted outreach, ABM tactics, and partner amplification. Secure and prepare executive speakers and facilitate high-value customer meetings. During Event (Execution & Experience) Lead onsite execution including booth presence, logistics, and overall experience. Facilitate networking, meetings, and executive engagements. Capture leads, engagement data, and content for post-event use. Post-Event (Follow-up & Optimization) Execute structured follow-up plans with sales and SDRs, including fast lead routing and nurture orchestration. Analyze performance against KPIs (pipeline, engagement, ROI). Conduct debriefs and capture insights for future optimization. Repurpose event content across digital channels. Performance Measurement Success will be measured by: Pipeline Contribution: Sourced and influenced pipeline within public sector territories Strategic Account Engagement: Depth of engagement within target agencies and accounts Event & Campaign ROI: Performance against defined KPIs Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred) 5+ years of B2B field marketing experience in cybersecurity, enterprise technology, or SaaS Experience supporting public sector (Federal and SLED) go-to-market strategies is a must Proven track record driving pipeline through integrated field marketing programs Strong understanding of complex sales cycles and account-based marketing (ABM) Experience working in channel-driven environments with partners Proficiency in marketing automation and CRM tools (e.g., Marketo, Salesforce) Excellent stakeholder management and communication skills Willingness to travel (25–30%) Must be eligible to work in the US without sponsorship from an employer now or in the future. EOE M/F/Veterans/Disabled The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $120,000 - $195,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan. Referral Category: Standard Position CP Department: Marketing Office Location: Maryland, US Remote Career site Category: Marketing

Responsibilities

Develop and execute integrated regional marketing plans for the public sector to drive pipeline and revenue goals. This includes managing high-impact government events, ABM programs, and strategic partnerships with channel ecosystem stakeholders.