POSITION SUMMARY:

Renewal by Andersen (RbA) has an exciting opportunity for a Field Marketing Manager to join our SW FL and Miami team! Jointly with Non-Traditional Marketing Manager and CORO leadership, they will develop non-traditional marketing tactics for their CORO location(s) that result in effective lead generation that drives the sales process, achieves the annual operating plan, maintains cost-per-lead-issued and cost-of-marketing with established benchmarks and is consistent with company brand standards.
Please note: this position has a significant weekend work requirement. And requires travel throughout the service area: Fort Myers & Miami markets. Lakewood Park, Homestead, South Bay. Englewood, Harlem, Naples, Marco Island, etc.

QUALIFICATION, SKILL AND/OR COMPETENCY REQUIREMENTS:

• Bachelor’s degree in business, MBA preferred, or an equivalent combination of education and experience.
• Minimum of five years of sales and marketing experience, including a minimum of three years’ experience in an organization with direct-to-homeowner sales.
• Demonstrated understanding of event or door to door marketing, presentation, and promotion as primary tools for lead generation and qualification.
• Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates.
• Availability to travel 10% to RbA locations nationwide.
• Ability to develop, coach and lead others.
• Excellent analytical and problem-solving skills.
• Excellent presentation and writing skills.
  We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.

• Define and promote the adoption of tested and effective common methods and processes for lead qualification. Embodies and trains to the Renewal by Andersen Methodology in all Non-Traditional lead generation teams within their location.
• Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing.
• Assess the effectiveness of lead generation efforts, identify and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s)
• Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales. Present information in a structured and quantified manner
• Manage, develop, coach and provide feedback to the position’s direct reporting staff.
• Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s)
• Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience.
• Interviewing, hiring and performance management of CORO Non-Traditional Marketing Managers and all Non-Traditional staff in assigned location(s).
• Other duties as assigned by supervisor.