SUMMARY

The Field Marketing Manager is responsible for driving business growth, account expansion, and market differentiation within a designated region by developing and executing strategic, data-driven marketing initiatives. This role focuses on accelerating demand through a range of programs—including virtual hands-on workshops, regional campaigns, and high-impact events—tailored to engage key personas across the customer journey. This is a highly collaborative position requiring strong alignment with sales, product marketing, and other cross-functional stakeholders to drive account penetration, product adoption, and industry influence.

MINIMUM QUALIFICATIONS

• Bachelor’s degree from an accredited college or university required.
• A minimum of 5 years of experience related to B2B marketing, virtual event/event management or similar role.
• Demonstrates a deep understanding of field marketing and programmatic account-based marketing.
• Excellent communicator with the ability to effectively collaborate across multiple teams/functions, build organizational support, and work closely with sales teams to align marketing strategies and drive results.
• Experience with marketing automation systems to successfully run campaigns
• Self-motivated with a high level of personal accountability and the ability to work independently while also effectively collaborating with cross-functional teams.
• Strong analytics, reporting, and written communication skills
• Rigorous attention to detail and focus on quality of deliverables

PREFERRED QUALIFICATIONS

• An MBA or other advanced degree is a plus.
• Experience in B2B and B2C demand generation environment preferred
• Ability to travel up to 25%
• Ability to earn trust through performance and relationship-building
• Prior experience working in a technical business setting with engineers or in engineering simulation is a plus
• Ability to manage multiple, concurrent projects in fast-paced, high-energy environments, demonstrating strong organizational and problem-solving skills while maintaining focus on quality and detail.
• Ability to handle client-facing environments and adapt to real-time changes during event setup and execution, while maintaining professionalism and ensuring successful outcomes.
  At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

• Own and execute impactful regional marketing programs—including virtual workshops and regional campaigns—designed to engage users, key decision-makers, and influencers across the customer journey.
• Develop and implement strategic marketing plans, delivering scalable, insight-driven, and personalized campaigns to drive account penetration, pipeline growth, and product adoption (e.g., through programmatic ABM strategies).
• Design and lead virtual hands-on workshops and persona-specific engagement programs, owning both the overarching program strategy and end-to-end project execution—including planning, cross-functional coordination, logistics, and timely delivery—to accelerate demand for our solutions.
• Collaborate closely with cross-functional teams, including sales, product marketing, and corporate marketing, to ensure strategic alignment, drive account engagement, and deliver cohesive, high-impact programs.
• Manage the field marketing budget responsibly, maximizing impact through strategic allocation of resources, and continuously evaluating campaign effectiveness using data-driven insights to optimize ROI and inform future investments.
• Stay informed on industry trends and ABM best practices, consistently bringing forward innovative ideas and solutions to scale performance and enhance marketing effectiveness.