Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description

WHAT YOU GET TO DO IN THIS ROLE:

• The Field Marketing Manager, is an individual contributor role and part of the regional team responsible for DACH and CEE. The main responsibilities are:
• Main contact for the EMEA solutions team for localisation, and communicating associated events/campaigns/digital with local DACH marketing.
• Liason to commerical sales team for marketing updates
• Lead follow-up tracking for events
• Chief of Staff: includes the operational running of the marketing team with budget management, management of the local vendors/agencies, coordinating the team marketing plan and associated newsletter (template for quarterly review, performance) the marketing meetings. Performance tracking and measurement: providing data and reporting on the quarterly pipeline, events, campaigns, and updates for sales teams.

What else:

• Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Partner
• As needed provide end-to-end logistical campaign support including contract negotiation, vendor management and POs
• Understand event management, implement the pre, during and post event activity
• Engage with Account Development Reps to track lead follow-up, qualification, and conversion
• Monitor, analyse, and report on marketing campaign effectiveness and ROI

Qualifications

TO BE SUCCESSFUL IN THIS ROLE YOU HAVE:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• The role requires you to work collaboratively across multiple stakeholder groups internally and externally, within the region, and outside of the region
• Bachelor or Master’s degree in business with focus on Marketing, or equivalent practical experience
• Several years of field marketing experience in a business to business technology company
• Exceptional communication skills in German and English
• Ability to travel within DACH/CEE (up to 20%)
• Familiar with BI tools, CRM, Tableau and other digital marketing tools
• Comfortable working/coordinating/communicating with colleagues who are geographically dispersed
• Strategic and creative mind, understanding all facets of field marketing and international business
• Experience in regional marketing, marketing operations and localisation processes, with the ability to clearly collaborate plans with multiple teams
  Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
  Additional Information