Field Marketing Operations Manager at Informa

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

120000.0

Posted On

09 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Coordination, Sales Activation, Marketing Campaign Management, Marketing Analytics, CRM Systems, Digital Marketing, Project Management, Data-Driven Insights, Communication Skills, Interpersonal Skills, Account-Based Marketing, Performance Measurement, Mentoring, Lead Generation, Innovation, Operational Efficiency

Industry

Information Services

Description

Company Description Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with: Trusted information that shapes the industry and informs investment Intelligence and advice that guides and influences strategy Advertising that grows reputation and establishes thought leadership Custom content that engages and prompts action Intent and demand generation that more precisely targets and converts Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn. For more information, visit informatechtarget.com and follow us on LinkedIn Job Description This role is based in our Washington, DC office. About the Role The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP. Key Responsibilities Event Coordination & Sales Activation: Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities Design pre-event, during-event, and post-event sales activation strategies to maximize ROI Coordinate event-specific messaging and materials that enable meaningful sales conversations Develop event follow-up processes and tracking to ensure timely engagement with qualified leads Implement measurement frameworks to track event-driven pipeline and revenue impact Operational Efficiency & Technology Integration Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation. Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities Performance & Leadership Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals Mentor and support team members on field marketing best practices, account-based marketing, and sales alignment Generate regular reports on marketing activities, providing insights and recommendations to senior management. Qualifications Bachelor's degree in Marketing, Business Administration, or related field 3-5 years of experience in marketing operations or field marketing roles Proven track record in campaign management and marketing analytics Strong understanding of marketing automation platforms and CRM systems Familiarity with digital marketing best practices and measurement Orientation with event-based sales activation strategies and execution Excellent project management skills with ability to manage multiple initiatives simultaneously Data-driven mindset with experience in performance measurement and reporting Outstanding communication and interpersonal skills Experience working with distributed sales and marketing teams Desired Skills Experience with marketing automation platforms (Marketo, HubSpot, Eloqua) Knowledge of CRM systems (Salesforce, Microsoft Dynamics) Familiarity with project management methodologies Understanding of digital marketing channels and integration with field activities Proven success in event management and results tracking This position requires a strategic thinker with strong operational skills who can translate marketing vision into actionable field programs that drive business results, with particular emphasis on maximizing the sales impact of event investments. Additional Information The salary range for this position is $100k-$120k based on experience. We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world This post will expire on 12/19/2025

Responsibilities

The Field Marketing Operations Manager is responsible for managing logistics and execution of events while ensuring effective sales activation strategies. They also oversee marketing campaign management and drive innovation to align with marketing and sales objectives.