FIELD MARKETING SPECIALIST (FTC)

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As Field Marketing Specialist, EMEA, you will play a hands-on role in executing high-impact marketing programs that drive demand and accelerate pipeline. You’ll support a range of field marketing activities, with a strong emphasis on delivering exceptional in-person and virtual events that engage customers, prospects, and partners. This role is ideal for an early-career marketer who is highly organized, detail-oriented, and eager to learn by doing.

REQUIRED SKILLS:

• 2–3 years of B2B marketing experience, ideally in technology or cybersecurity
• Experience planning and executing in-person and virtual events
• Familiarity with Salesforce and other campaign tracking/reporting tools
• Strong organizational skills and attention to detail
• Collaborative approach and ability to work cross-functionally with Sales, BDRs, and Marketing teams
• A proactive mindset with a willingness to roll up your sleeves and take ownership

• Plan and execute a wide variety of field marketing programs including trade shows, hosted events, webinars, sponsorships, and community initiatives.
• Own end-to-end event execution, including logistics, partner collaboration, onsite presence, lead capture, and post-event reporting.
• Track and analyse event performance, measuring contribution to pipeline and ROI.
• Maintain GTM documentation, calendars, and SharePoint resources to ensure visibility across sales and marketing stakeholders.
• Align closely with Business Development Reps (BDRs) to drive attendance, follow-up, and conversion from field programs.
• Partner with Sales to deliver customer- and prospect-focused programs that support regional franchise and territory plans.
• Collaborate with central marketing teams (campaigns, demand, digital) to localize and activate global programs.
• Maintain accurate campaign and contact records in Salesforce (SFDC), supporting data integrity and performance tracking.
• Support budget tracking and vendor management for all regional field marketing programs.