Field Marketing Specialist at Steel Partners

Elizabeth City, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Jan, 26

Salary

0.0

Posted On

08 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Event Planning, Project Management, Communication, Creativity, Sales Enablement, Customer Engagement, Loyalty Programs, Collaboration, Budget Management, Vendor Negotiation, Content Creation, Brand Advocacy, Logistics Management, Merchandising, Analytical Skills

Industry

Financial Services

Description

Field Marketing Specialist (FastenMaster Division) OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota. Position Overview The FastenMaster Division manufactures and markets innovative, premium quality wood-to-wood fasteners that are engineered to enable professional contractors to complete building projects safer, faster, and easier. The PRO Engagement Specialist supports FastenMaster’s PRODriven advantage by building programs and tools that empower our Field Sales team and deepen customer loyalty. This role requires exceptional organizational and project management skills, a proactive and collaborative mindset, and the ability to thrive in a fast-paced environment. About the Role We’re looking for a Marketing Events & Engagement Specialist who thrives at the intersection of creativity and execution. In this role, you’ll bring our brand to life out in the field — creating impactful experiences, programs, and tools that inspire contractors, engage dealers, and support our sales team. You’ll get hands-on with event activations, marketing campaigns, and customer recognition programs that build loyalty and advocacy across the industry. This is a highly visible role with plenty of room to innovate, take ownership, and make an immediate impact. What You’ll Do * Create experiences that connect – Plan, promote, and execute events, demonstrations, and sales blitzes that showcase FastenMaster’s innovation and give contractors hands-on product experiences. * Build loyalty programs – Develop initiatives like our “Most Valuable PRO” recognition program to celebrate top customers and turn them into brand champions. * Elevate dealer partnerships – Lead dealer advocate programs and in-store merchandising to make FastenMaster stand out at the point of sale. * Drive field marketing content – Design tools, promotions, and branded assets for our sales team to use in the field. * Own the details – Manage event logistics, vendor negotiations, budgets, and post-event analysis to ensure every activation hits its mark. * Collaborate across teams – Work closely with Sales, Product, and Marketing colleagues to align field marketing with our larger growth strategies Position Responsibilities * Promote Safety as the Number One priority of all OMG employees. * Design, develop, manage, and optimize content and tools for use by our FSR team. This includes fliers, promotions, Impact Event enhancements, truck organization, product demonstrations, sales engagements/blitzes and branded gear. * Develop and manage a Most Valuable PRO (MVP) program to recognize and cultivate top contractor relationships, driving loyalty and brand advocacy. * Lead a dealer advocate program that empowers retail partners to champion FastenMaster at the point of sale. * Manage end-to-end event logistics for on-campus, regional and national events, including venue selection, budgeting, scheduling, and staffing. * Negotiate contracts with vendors, suppliers, and service providers to optimize costs. * Oversee all on-site event operations, including set-up, coordination of staff and volunteers, and troubleshooting any issues that arise during the event. * Conduct post-event evaluations to analyze successes and areas for improvement. * Manage our in-store merchandising program to ensure quality and consistency of outsourced work. * Interface with other FastenMaster Product, Sales, and Marketing functions, including product management teams, to understand and maximize sales strategies. * Perform other tasks as assigned. Qualifications What We’re Looking For * Bachelor’s degree in Marketing, Communications, or related field. * 2+ years of marketing, events, or sales enablement experience. * A creative, solutions-oriented mindset with strong organizational and project management skills. * Excellent communication skills — comfortable presenting ideas and building relationships with both internal teams and external partners. * A self-starter who can juggle multiple projects, manage details, and still keep the big picture in mind. * Bonus points for experience in graphic design, Salesforce, or Pardot — but not required. Physical Requirements * Ability to work in high-noise areas and wear appropriate hearing protection devices. * Ability to operate a motor vehicle while maintaining focus on safe driving and avoiding all distractions when behind the wheel, especially cell phones. * Ability to walk, stand, stoop, kneel, crouch, crawl, use hands to handle, or feel objects, tools, or controls, reach with hands and arms, climb or balance; and occasionally lift/push/pull up to 15 pounds. Must be able to complete all essential job functions listed in the position responsibilities, with or without reasonable accommodation. Benefits * Robust Safety Team to prioritize your safety * Diversity, Equity & Inclusion Council promotes an inclusive environment where all employees feel valued, respected, and heard * Medical, Dental, Vision coverage * Life Insurance, Short Term and Long Term Disability, etc. * 401(k) and Roth IRA options, with company match, after 30 days * Paid Holidays – no waiting period * Multiple Bonus Opportunities, such as referrals and new hires * Tuition Reimbursement * Wellness Membership Reimbursement * On Site Yoga, Massage & Fitness Training * Career Advancement Opportunities * Employee Recognition Programs * Summer BBQ’s, Transparent Communication, Health & Wellness Challenges, and many other Employee Events * Financial Wellness Program * Raffles, OMG gear, prizes… and more!

Responsibilities

The Field Marketing Specialist will create impactful experiences and programs that engage contractors and support the sales team. Responsibilities include planning events, developing loyalty programs, and managing event logistics.