Field Product Marketing

at  Microsoft

JOB DESCRIPTION/REQUIREMENTS

Overview
The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.
As a IAP leader you will connect all dimensions of Azure business; Segments, solutions, territories under central business management. You will create the insights for leadership team meetings, lead the Planning process, lead the VSU preparation process and multiple other internal ROC related processes (like LTC., IAR).
We’re looking for a highly driven, motivated marketing and people leader to join our Go-to-Market (GTM) team. This role requires someone who thrives leading a team, acts as a thought leader, develops marketing strategy, and tracks success criteria and performance metrics. They will lead a team that works with emergent technology, excels at creating alignment and action across teams, moving roadblocks and simplifying complex concepts, truly lives for big challenges, and is not afraid to take thoughtful risks working in deep partnership with the field, Corp, and cross-functional marketing team. To be successful in the role you should be a thoughtful people leader and drive your team development for success through business impact.
Qualifications
Required/Minimum Qualifications
5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales Analytical Expertise: Demonstrated experience in analyzing complex data sets, extracting actionable insights, and translating them into strategic decisions. Bachelor’s Degree in Business, Marketing, Computer Science, or related field
Additional or Preferred Qualifications
Experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization. Sales Process Familiarity: Demonstrated understanding of the sales lifecycle for major cloud platforms. This includes knowledge of lead generation, prospecting, deal negotiation, and post-sales support.
Responsibilities
Product Advocacy
Acts as a primary product spokesperson and product evangelist for the Azure business as a whole, inclusive of products within the Product Manager-owned portfolio. Leverages product, industry, market, and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition, and tailor messaging to both internal (e.g., sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers). Provides guidance to sales (e.g., interpretation of propensity models) in customer engagements and shares expertise to guide partners.
Business Management
Builds and drives Azure business strategy and tracks the efficacy of plans for the line(s) of business to drive sustainable growth within and beyond the boundaries of the fiscal year. Accepts accountability for scorecard metrics and key performance indicators (KPIs) across products/services or across the business. Drives a One Microsoft approach with key stakeholders to alignment and leadership around strategic priorities and orchestration efforts across the subsidiary to deliver against priorities. Leverages area/subsidiary portfolio share, revenue, and scorecard information to identify insights and actively impact marketing and business planning decision-making. Leads a regular cadence of connections with corporate (MCAPS (VSU, planning, LTC, IAR), the business group, engineering) to execute tactical and strategic planning, gather feedback, and enable field performance. Delivers product and technical insights to the business by sharing data-driven insights about execution, performance, and trends in the area/subsidiary. Leverages understanding of the overall health of the business and customer/partner pain points to identify areas for adjustment to drive greater impact in the field. Adapts and cascades information based on changing priorities. Aligns and disseminates best practices to enable successful performance across groups.
Go-to-Market (GTM) Strategy, Planning, and Delivery
Creates and orchestrates strategic go-to-market (GTM) plans for assigned line(s) of business across sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft, cross-functional execution as appropriate. Collaborates with one commercial partner (OCP) to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality. Defines and analyzes key performance indicators (KPIs) and scorecard metrics for the area/subsidiary. Fosters alignment of investments and monitoring of growth opportunities across partners. Considers relevant aggregate business metrics (e.g., revenue, scorecard, share) and enables measurement of KPIs against revenue and scorecard metrics. Drives GTM strategy and lands growth plans (e.g., revenue, usage, customer health). Develops competitive strategies to drive target market share gains, and actively manages relevant stakeholders to drive the local product marketing growth strategy. Drives a functional team in understanding and executing strategy plans. Assesses and compares activity and impact across strategy plans.
Field Enablement
Partners with sales to land field enablement accountability. Serves as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs. Partners with finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results. Provides thought leadership and clarity to coach and equip the team, channel, and sellers with the knowledge, skills, and resources to sell (e.g., readiness for programs owned by the solution area). Appropriately activates the partner ecosystem to enable and drive results. Identifies failure points and orchestrates resources to mitigate.
Business Development
Supports the creation and pursuit of white-space growth opportunities across products/services. Leverages knowledge of revenue, share targets, and the area/subsidiary’s capabilities in order to develop strategies that maximize performance across products/services. Builds relationships and drives regular engagements with relevant stakeholders to operationalize competitive strategies and land implementation of solutions that drive strategic impact and increased market share for Microsoft and partners.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.Industry leading healthcareEducational resourcesDiscounts on products and servicesSavings and investmentsMaternity and paternity leaveGenerous time awayGiving programsOpportunities to network and connect

Please refer the Job description for details