GET TO KNOW: MAUREEN

Marketing is more than selling—it’s about shaping emotions, understanding people, and building connections. It’s a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I’ve learned to embrace challenges, stay curious, and unlock endless potential.

In-Store Compliance and KPI Execution
Ensure compliance with in-store execution standards and meet Key Performance Indicators (KPIs).
Increase intervention values and maximise opportunities for growth.
Relationship Management
Maintain a call file of stores and build relationships with key contacts.
Facilitate improved in-store plans that benefit Beiersdorf, such as implementing Front of Store (FOS) displays.
Stakeholder Interaction
Interact with key stakeholders to ensure clear communication regarding strategic priorities, retailer objectives, and PICOS (Plan, Implement, Control, Optimise, Sustain).
Stock Monitoring
Monitor stock levels and take corrective actions for book stock errors.
Ensure compliance with promotional activities in-store.
Reporting and Analysis
Deliver monthly and annual intervention values, translating them into Net Sales value by retailer.
Report on progress and feedback interventions to the Regional Field Operations Manager.
Communicate compliance issues to National Account Managers (NAMs) for their respective retailers.
Regularly report on competitor activities.
Utilisation of Tools and Systems
Ensure all tools and systems, such as Trax, are fully utilized in all stores.
Input all interventions at the store level to capture full value.
Performance Standards
Maintain a full understanding of each retailer’s expected standards of performance and conduct within the store.
Promote Beiersdorf’s core values and company image to all customers