Field Sales Manager(FMCG)

at  AWS DISTRIBUTION

Key Responsibilities:

• Sales Strategy Development and Execution:
• Formulate and implement the sales strategies and objectives for the assigned area to achieve revenue targets.
• Identify new business opportunities and expand the company’s footprint by securing new accounts or enhancing relationships with existing customers.
• Team Management:
• Lead and motivate the field sales team to meet individual and team sales goals.
• Provide training, coaching, and development support to the sales team.
• Conduct regular performance evaluations and provide constructive feedback.
• Sales Forecasting and Reporting:
• Monitor market trends, customer feedback, and competitor activities to develop sales forecasts.
• Ensure accurate and timely reporting of sales activities, performance, and market insights to senior management.
• Distributor and Retailer Relationship Management:
• Establish and maintain strong relationships with key distributors, retailers, and wholesalers.
• Ensure timely delivery and distribution of products to the right outlets.
• Work closely with the retail network to improve visibility and positioning of the products.
• Market Intelligence:
• Analyze customer and market data to identify areas of opportunity and potential threats.
• Track competitor activities and develop counter strategies to protect market share.
• Promotions and Marketing Support:
• Work in collaboration with the marketing team to execute promotional campaigns, discounts, and offers in the field.
• Monitor the effectiveness of promotions and suggest improvements based on customer feedback.
• Sales Targets and Performance:
• Set realistic but ambitious targets for the sales team in line with company goals.
• Ensure the team consistently achieves or exceeds sales targets through effective planning and execution.
• Product Knowledge and Training:
• Keep up to date with the latest product information, features, and benefits.
• Provide training to the sales team on new products and promotional activities.
• Customer Service and Satisfaction:
• Address and resolve any customer complaints or issues in a timely and professional manner.
• Ensure high levels of customer satisfaction to foster long-term relationships.

Skills & Qualifications:

• Education: Bachelor’s degree in Business, Marketing, or related field. MBA (preferred).
• Experience: 3-5 years of experience in sales, with at least 2 years in an FMCG field sales role.
• Knowledge:
• Strong understanding of FMCG products, market trends, and sales techniques.
• Proficient in using CRM tools, MS Office Suite, and other sales-related software.
• Skills:
• Excellent leadership and team management skills.
• Strong negotiation, presentation, and communication skills.
• Problem-solving and decision-making ability.
• Ability to work under pressure and meet deadlines.
• Deep knowledge of the local market and consumer behavior.

Job Type: Full-tim

• Sales Strategy Development and Execution:
• Formulate and implement the sales strategies and objectives for the assigned area to achieve revenue targets.
• Identify new business opportunities and expand the company’s footprint by securing new accounts or enhancing relationships with existing customers.
• Team Management:
• Lead and motivate the field sales team to meet individual and team sales goals.
• Provide training, coaching, and development support to the sales team.
• Conduct regular performance evaluations and provide constructive feedback.
• Sales Forecasting and Reporting:
• Monitor market trends, customer feedback, and competitor activities to develop sales forecasts.
• Ensure accurate and timely reporting of sales activities, performance, and market insights to senior management.
• Distributor and Retailer Relationship Management:
• Establish and maintain strong relationships with key distributors, retailers, and wholesalers.
• Ensure timely delivery and distribution of products to the right outlets.
• Work closely with the retail network to improve visibility and positioning of the products.
• Market Intelligence:
• Analyze customer and market data to identify areas of opportunity and potential threats.
• Track competitor activities and develop counter strategies to protect market share.
• Promotions and Marketing Support:
• Work in collaboration with the marketing team to execute promotional campaigns, discounts, and offers in the field.
• Monitor the effectiveness of promotions and suggest improvements based on customer feedback.
• Sales Targets and Performance:
• Set realistic but ambitious targets for the sales team in line with company goals.
• Ensure the team consistently achieves or exceeds sales targets through effective planning and execution.
• Product Knowledge and Training:
• Keep up to date with the latest product information, features, and benefits.
• Provide training to the sales team on new products and promotional activities.
• Customer Service and Satisfaction:
• Address and resolve any customer complaints or issues in a timely and professional manner.
• Ensure high levels of customer satisfaction to foster long-term relationships