First Gen: Analytics & Insights Intern at PepsiCola Bottling Company of New York Inc

Utrecht, Utrecht, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data analysis, Market research, Consumer insights, Strategic thinking, Analytical skills, Marketing, Communication, Stakeholder management, Innovation research, Trend spotting, Data visualization, Project management

Industry

Food and Beverage Services

Description

Overview Summer term: 27th July 2026 – 31st January 2027 Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors? Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do. Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally. Join our group of around 30 interns and become part of a community where your voice and perspective matter. Responsibilities RESPONSIBILITIES Ensuring our snacks and breakfast cereals align with consumer preferences Testing and optimizing cool things (e.g., TV advertisements) Generating new product ideas through innovation research Keeping an eye on brand vibes Identifying who's interested in our brands for explosive growth Spotting trends and connecting data online Amplifying the focus on people at PepsiCo by: Making data accessible Showcasing our best practices Supporting other Insights teams like Business Analytics and Shopper Insights to become the ultimate Insights dream team at PepsiCo WHAT YOU CAN EXPECT A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work and projects A community of interns - offering additional support, the opportunity to build connections, workshops and much more Internship compensation of 550€/month and travel reimbursement Work-from-home toolkit Qualifications WHAT WE’RE LOOKING FOR Bachelor or Master's student in relevant studies such as psychology, communication science or marketing / business Curiosity about people: their needs, barriers, and motivations Passion for brands and marketing Strong strategic and analytical skills, as well as the creativity to translate data into marketing activations and strategies Entrepreneurial, proactive, and actively connecting with stakeholders and team members Fluent in English, Dutch is a plus but not mandatory. You are currently studying or have recently graduated (max. 3 months post-graduation) YOUR RECRUITMENT JOURNEY Phone screening with one of our recruiters Interview at our office Offer: You’re hired! Welcome to PepsiCo CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Want more info? Check out www.pepsico.com!

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Responsibilities

The intern will support the Insights team by analyzing consumer preferences and generating product ideas through research. They will also assist in making data accessible and supporting business analytics to drive brand growth.