First-Party Data & Retail Media Manager (6 month temporary) at PepsiCola Bottling Company of New York Inc

Şişli, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

0.0

Posted On

04 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Media, eCommerce, Performance Marketing, Audience Segmentation, Data-Driven Marketing, Stakeholder Management, Campaign Optimization, Analytical Skills, Collaboration, App Marketing, Retail Media, Campaign Execution, Insights, Reporting

Industry

Food and Beverage Services

Description

Overview Are you passionate about digital growth, data and media? We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6- month maternity leave cover, working at the intersection of performance marketing, 1st party data and retail media. This is a great opportunity to gain exposure to one of the most advanced consumer data ecosystems in FMCG, working with local and global teams, leading platforms and key retail partners. Responsibilities Own and support KazandiRio user growth agenda (download & retention) through performance campaigns Plan and execute digital campaigns across Meta, Google and TikTok together with media agency Contribute to eCommerce media activities, including collaborative ads and partner campaigns Work on 1st party data initiatives, including audience creation, segmentation and activation Support data enrichment efforts to improve targeting and campaign effectiveness Play an active role in Retail Media Network (RMN) campaigns with key retailers Collaborate closely with DX, eCommerce, brand teams and media agency. Coordinate with agencies and partners to ensure smooth campaign execution Analyze results and contribute to reporting, insights and optimization Engage with global teams and bring best practices into local execution Qualifications Minimum 8 years of experience in digital marketing, media or eCommerce Hands-on experience or good understanding of Meta, Google, TikTok platforms Familiarity with performance marketing basics (campaign setup, optimization, KPIs) Interest in data-driven marketing and audience segmentation Experience in app marketing, eCommerce or Retail Media is a plus Strong stakeholder management and coordination skills Analytical mindset and curiosity to learn from campaign data Fluent in English Proactive, collaborative and test & learn mindset

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Responsibilities

The manager will own and support user growth through performance campaigns and execute digital campaigns across various platforms. They will also work on first-party data initiatives and engage with retail media campaigns.