Fitness Development Manager - North at Frasers Group

Shirebrook, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

35000.0

Posted On

15 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Fitness Development, Coaching Standards, Team Leadership, Commercial Performance, Group Training, Personal Training, Stakeholder Management, Data Analysis, Recruitment, Training, Event Management, Fitness Programming, Safety Standards, Communication, Ambition, Continuous Development

Industry

Retail

Description

Company Description Lead the standard. Develop the talent. Elevate the fitness experience. Everlast Gyms is growing fast – and we’re looking for a Fitness Development Manager to lead the performance, quality, and commercial success of fitness across our clubs from the Midlands to Scotland. This is a senior, field-based leadership role for a fitness professional who can influence at scale. You’ll shape coaching standards, develop high-performing fitness teams, and ensure every Everlast Gym delivers an elevated, commercially strong fitness proposition. Backed by the power of Frasers Group, this is a career-defining opportunity to leave your mark on one of the UK’s fastest-growing gym brand What’s in it for you? Regional Leadership Impact You’ll own fitness standards across a large estate, influencing performance, people, and product at scale. Career Progression Without Limits We grow fast – and we develop leaders even faster. This role opens pathways into senior fitness, commercial, and central leadership roles. Training & Development Ongoing leadership development, advanced fitness product training, and the opportunity to remain hands-on delivering group training and events. Reward & Recognition Salary: £35,000 + performance bonus Company car Free Everlast Gym membership 20% discount across all Frasers Group brands Monthly recognition programmes including Everlast Champions and Frasers Group Champion (double-salary month for winners) A Culture Built for the Ambitious Fearless, fast-paced, high energy – built for people who back themselves and lead from the front. Job Description Lead the Fitness Standard Act as a visible ambassador for fitness across the Everlast Gyms estate Set, embed, and maintain elite coaching standards aligned to the Everlast brand Ensure consistent delivery of group training, PT, and fitness experiences across all clubs Drive Commercial Performance Own and drive the commercial success of the fitness product across your region Support clubs to maximise PT revenue, group training utilisation, and engagement Use data, insight, and KPIs to influence performance and challenge underperformance Develop High-Performing Teams Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors Support General Managers and Area Managers through onsite and remote coaching Build strong pipelines of talent and future fitness leaders Deliver Elevated Fitness Experiences Lead regional workouts, launches, and events across the Frasers Group estate Drive group training engagement through innovative programming and activation Ensure fitness environments are professional, safe, engaging, and on-brand Execute with Precision Lead the rollout of new fitness products and initiatives Partner with Learning & Development to evolve training materials and delivery methods Maintain brand standards in line with the Everlast brand book across all clubs Qualifications Level 3 fitness qualification (or equivalent) – essential Proven experience delivering a wide range of group training concepts Strong knowledge of both boutique fitness and large-scale gym operations Experience leading and developing teams of PTs and freelance coaches Commercially minded, with a clear understanding of fitness revenue models Confident, influential communicator with strong stakeholder management skills A passion for health, fitness, and coaching excellence Driven, ambitious, and committed to continuous development Flexibility to travel extensively and work varied hours to meet business needs Additional Information An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles: Own It – Own the standards, own the performance, own the results. Think Without Limits – Be bold, be fast, be fearless. Be Relevant – To our people, our members, and our future. One Team – Aligned, collaborative, and driven to win together. Honesty – Build trust, challenge respectfully, and lead with integrity. Want to see what we’re building? Visit our Everlast LinkedIn page to learn more.

Responsibilities

Lead the fitness standards and ensure consistent delivery of fitness experiences across all clubs. Drive commercial performance and develop high-performing teams while executing new fitness initiatives.