POSITION SUMMARY:

The Fleet Sales and Marketing Manager is responsible for driving growth in the fleet customer segment by developing and executing sales strategies, building long-term client relationships, and leading targeted marketing initiatives. This role requires a balance of strategic planning and hands-on execution, with a focus on expanding market share, increasing revenue, and strengthening brand visibility in the fleet services sector.
Requirements:

QUALIFICATIONS:

Bachelor’s degree in Business, Marketing, Sales, or related field. 2+ years of sales and/or marketing experience, (preferred with at least 1 year in fleet, automotive, transportation, or related industry).

• Strong knowledge of B2B sales cycles and contract negotiation.
• Proven track record of achieving sales growth and developing new business.
• Excellent communication, presentation, and relationship-building skills.
• Strategic thinker with ability to execute tactical initiatives.
• Proficiency in CRM systems, data analysis, and Microsoft Office Suite.
• Willingness for extensive travel within Iowa, Kansas, Nebraska, and Missouri.

• Develop and implement sales strategies to acquire new fleet accounts and grow existing customer relationships.
• Identify business opportunities with local, regional, and national fleets.
• Build strong relationships with fleet managers, procurement officers, and business owners to understand needs and tailor solutions.
• Collaborate with marketing to design campaigns, promotions, and materials targeting fleet decision-makers.
• Monitor industry trends, competitor activities, and customer feedback to adjust strategy and maintain a competitive edge.
• Oversee pricing strategies, contract negotiations, and service agreements for fleet clients.
• Track sales performance against targets and provide regular reporting to leadership.
• Partner with operations to ensure service quality and customer satisfaction.
• Identify large employers for employer discount opportunities to drive consumer business.
• Represent the company at trade shows, industry events, and networking opportunities.
• Manage budget for fleet sales and marketing initiatives, ensuring ROI on campaigns.