Job no: 527739
Brand: Marketing
Work type: Full time
Location: Ontario
Categories: Corporate & Group Travel

ABOUT THE OPPORTUNITY

We are seeking a dynamic and results-driven Campaigns Manager to join our marketing team. The ideal candidate will have a strong background in B2B marketing, with a proven track record of developing and executing successful marketing campaigns. This role requires a strategic thinker who can create compelling campaign strategies that drive engagement, generate leads, and enhance our grow our brand awareness.

EXPERIENCE & QUALIFICATIONS

• 3+ years of related marketing experience, preferably in B2B marketing.
• Experience in corporate travel/travel industry desirable but not essential.
• Excellent communication, writing, and presentation skills.
• Experience in working across large cross functional and globalized teams.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• High level of adaptability and demonstrated ability to work in a dynamic and agile landscape.
• Proficiency in Salesforce, Microsoft suite (word, excel, powerpoint, etc.) and GA4.

• Develop and implement comprehensive marketing campaigns that align with overall marketing objectives and brand positioning.
• Create briefs for marketing campaigns, establish campaign OKRs, target audience and work with cross functional teams to ensure brief captures needs and delivers all assets required for campaigns.
• Own end-to-end delivery of our always-on campaigns in both English and French.
• Create campaign production schedules and oversee delivery on time, within scope, and within budget.
• Conduct market research and gather competitor intelligence to guide and improve campaign content and strategies.
• Work with the internal digital marketing team to develop paid media strategies aimed at achieving campaign acquisition and engagement deliverables.
• Liaise with 3rd party agencies where necessary to deliver parts of the campaign activity.
• Collaborate with sales, customer success, digital marketers and global teams to ensure alignment on messaging and objectives.
• Develop and deliver compelling content and creative assets that resonate with our target audience.
• Create and maintain the quarterly activities calendar for Corporate Traveller Canada and ensure it is aligned with global and regional campaign priorities.
• Oversee the production of all marketing materials related to campaigns, ensuring consistency in brand voice and brand codes.
• Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
• Provide regular performance reports and insights to VP of Marketing and greater marketing team.
• Work closely with global campaigns manager to share and collect campaign insights, optimize campaigns and more.