Job no: 527738
Brand: Marketing
Work type: Full time
Location: Ontario
Categories: Corporate & Group Travel

ABOUT THE OPPORTUNITY

We are seeking a talented and motivated Marketing Executive to join our marketing team. The ideal candidate will have experience in B2B marketing, a creative mindset, and the ability to execute effective marketing strategies. This role requires a proactive individual who is experienced with referral and partnership marketing, can manage multiple projects, drive lead-generation strategies, and contribute to the overall marketing goals.

EXPERIENCE & QUALIFICATIONS

• 2+ years of related marketing experience, preferably in B2B marketing.
• Experience in corporate travel/travel industry desirable but not essential.
• Excellent communication, writing, and presentation skills.
• Fluent in French is a bonus.
• Experience in working across large cross functional and globalized teams.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• High level of adaptability and demonstrated ability to work in a dynamic and agile landscape.
• Proficiency in Salesforce, Eloqua, Microsoft suite (word, excel, powerpoint, etc.) and GA4.

• Own the maintenance and optimization of the inventory of sales collateral in our sales enablement platform to ensure our sales team is fully supported.
• Ship and manage our inventory of event assets in collaboration with our sales team.
• Support the execution of marketing events and webinars, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, ordering marketing collateral, and more.
• Support and deliver RFPs from sales, ensuring timely delivery.
• Develop, coordinate, and deliver new collateral to support the entire sales funnel and team.
• Support the marketing specialist with the approval, briefing, and delivery of case studies and testimonials in various formats.
• Assist the marketing specialist with customer retention tactics.
• Support the social media manager in managing, sharing, and optimizing content within our employee advocacy tool.
• Assist the social media manager with community management across all social media platforms and Google My Business (GMB) profiles.
• Capture content for all social media channels.
• Aid in the briefing, creation, and deployment of marketing assets for sponsorships, events, campaigns, and digital marketing channels.
• Process and deliver marketing vouchers and gift card requests.
• Support our digital marketing team with website and landing pages items when required.
• Manage and oversee different marketing initiatives, from conception to execution, including timeline and deadline management.
• Ensure consistent brand messaging across all marketing channels and materials.
• Work closely with cross-functional teams, including global marketing, sales, and operations.
• Undertake additional projects as directed by the VP of Marketing.