Foodservice Chef (Field Sales/Corporate Accounts) - fully remote
The Foodservice Chef is responsible for influencing menu expansion in our Corporate Accounts customers and supporting the Foodservice Field Sales and channel marketing teams. Primary accountabilities include promoting BAF’s food portfolio, providing culinary execution in go-to-market support, and collaborating with large, strategic customers to increase menu incidence, resulting in increased revenue, contract support, and profit gains. This role would also play a key role in menu placements and product expansion. The customer audience would be primarily GPO/FMC accounts, including interactions with culinary teams within customers’ hierarchy, but would also include support of Field Sales with regional chain accounts, the K12 segment culinary teams, and national agency partners.
The ideal candidate would be located in the Eastern or Central regions of the United States and in close proximity to a major airport for ease of travel. Candidates must be able to travel up to 70% of the time, although the actual amount will depend on the person’s proximity to key accounts. Candidates must also have access to industrial kitchen equipment, a commercial kitchen, or live in close proximity to one of our brokers’ offices.

WHO WE ARE

What makes an amazing meal so great? The people who create them - those in kitchens and dining rooms everywhere who work hard to plan, prepare, and cook every dish to perfection. They’re heroes in our eyes, and it’s our job to set them up for success. We are proud of our 90-year history, and we credit success to our focus on providing tasty and innovative products to kitchens, cafeterias, and dining rooms throughout America.

WHAT BAF IS LIKE

As a relatively flat organization, you have a voice from your first day, along with opportunities to explore, learn, and develop new skills with challenging and rewarding work. We’re focused on your success, both professionally and personally, and we are committed to offering competitive salaries and a comprehensive benefits package. We are a family-owned, family-friendly company that empowers and supports our employees. We live out our company values and expect all team members to do the same.
The sales team drives the company’s profitability by using a consultative approach of showcasing our innovative products and helping operators to increase their profitability while also solving their operational issues.
We’re looking for a driven, team-oriented sales professional who has a passion for helping operators solve their food problems while successfully accomplishing Basic American’s sales objectives.

• Plays an integral role in the FMC/GPO business plan formation in terms of customer outreach, contract penetration, and product and segment penetration. Business acumen will be a critical lever to success.
• Partners with BAF sales and marketing, and creates menus and menu items (alone or in partnership with customer teams) for BAF’s Non-Commercial strategic partners. Presents items in conjunction with sales as a culinary influencer and expert on product/item menu synergy, business fit, and financial profitability.
• Manages Corporate Accounts and Field Sales team culinary customer presentations, executive level presentations, product introductions, and culinary follow ups. Responsible for delivering the culinary component of GTM selling system based on insights and delivering BAF food benefits/point of difference.
• Promotes capability platforms with target customers (and agency chefs) as directed by Corporate Accounts and Field Sales team, with counsel from Marketing.
• Works closely with all levels of Commercial Team leadership and cross functional support functions, such as Commercial Team business channels, Marketing, R&D, Supply Chain and Finance.
• Works closely with agency culinary partnerships to identify critical metrics in development of cross-merchandising and recipe development.