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Ford Racing, Global Brand Manager at Ford Global Career Site
Allen Park, Michigan, United States -
Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Brand Management, Marketing, Strategy, Presentation Skills, Creative Mindset, Communication Skills, Innovative Thinking, Global Brand Experience

Industry

Motor Vehicle Manufacturing

Description
Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business. Develop and implement Production and Competition Brand on Vehicle strategy. Implement and manage Ford Racing branding within Experiences/GTM settings. Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing's brand. Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing. Exhibit a creative mindset to view Ford Racing through the eyes of the consumer. Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing. Established and active employee resource groups. Bachelor's degree in marketing, business, or related field. 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience. Travel will be required. Practical knowledge in brand identity. Strong presentation skills. Global Brand & Enthusiast experience is a plus. Highly motivated self-starter with excellent communication skills and a flexible approach to working hours. Innovative thinking and ability to think strategically. Passion for Ford Racing and what it represents to the company. For more information on salary and benefits, click here. Visa sponsorship is not available for this position. Verification of employment eligibility will be required at the time of hire.
Responsibilities
Implement and manage brand strategies for Ford Racing to promote growth and expansion. Work cross-functionally to support programs leveraging the Ford Racing brand.