Founder's Office-Senior Executive (Performance Marketing) at ditto by finshots

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

09 Jun, 26

Salary

0.0

Posted On

11 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Strategy, Operations, Data Analysis, Dashboard Building, Reporting Frameworks, Lead Funnel Analysis, Cost Per Qualified Lead Improvement, Feedback Loops, Standard Operating Procedures, Playbooks, Channel Evaluation, Cross-functional Projects, Campaign Execution, Excel, Google Ads

Industry

Financial Services

Description

Where Your Passion Meets Purpose: Empowering Millions through Insurance! What's Ditto? At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience. We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 14,000+ reviews on Google. Ditto is part of the Finshots family, a leading financial newsletter boasting a subscriber base of over 500K+ and we are backed by India's largest stockbroker, Zerodha. Oh, did we mention - We won LinkedIn's Top Startup award for two consecutive years - 2022 & 2023. About the Role Our PM Executives handle the day-to-day campaign work across Google, Meta, and other channels. But there's a gap at the strategy and operations level. Someone needs to build the systems, dig into the data, improve lead quality, and fix the cross-functional issues that slow growth down. That's what this role is for. As a Senior Executive in the Founder's Office (Performance Marketing), you will primarily work at a strategy and operations level. Your job is to make the PM Manager more effective and the PM Executives more efficient, by building systems, generating insights, and driving projects. That said, you'll also be jointly responsible for hitting PM targets, which means stepping into campaign execution when needed. What You'll Do Build dashboards and reporting frameworks that surface strategic insights, not just raw numbers Automate reporting processes and ensure the right data reaches the right stakeholders at the right time Analyse the lead funnel to identify systemic issues and improve cost per qualified lead Build feedback loops between the PM team and Sales to address lead quality proactively rather than reactively Create SOPs and playbooks that bring consistency to PM operations and reduce manual work for PM Executives Research and evaluate new advertising channels beyond Google and Meta, and build pilot business cases with clear metrics Lead cross-functional projects across PM, Sales, Product, and Tech to identify and resolve bottlenecks that limit performance marketing ROI Work jointly with the PM team and be accountable for overall PM targets. Depending on what the business needs, this may include stepping in on campaign execution What We're Looking For 3+ years of experience in Performance Marketing, Growth, Analytics, Strategy, or Founder's Office roles (we value skill over tenure) Strong analytical ability with comfort in Excel, dashboards, and data interpretation Clear and structured communication skills, whether it's a Slack update or a presentation to leadership A good understanding of paid channels (Google, Meta and more), even if you haven't been hands-on with campaign execution A process-oriented mindset with a preference for building systems over doing repetitive tasks High ownership and the ability to drive projects independently without waiting for direction Perks Comprehensive Health Insurance Compensation as per industry standards Learning allowances and growth opportunities Our Interview Process: We would like to help you minimise your time and effort. There are 5 rounds and we will be working towards completing all the rounds within a maximum of 2 weeks time. The schedule is as follows: Introductory call with HR Task or Assignment Interaction with Manager - Case Study round Interaction with VP - Marketing Interaction with Founders This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India. Please Note: Beware of recruitment scams. Ditto does not charge any fees for the hiring process. We’ve seen fraudulent hiring messages impersonating Ditto. Please read this notice for details and how to verify/report.

Responsibilities

The role focuses on strategy and operations within Performance Marketing, aiming to enhance the effectiveness of the Manager and efficiency of Executives by building systems, generating insights, and driving projects. Responsibilities include building reporting frameworks, analyzing the lead funnel, creating SOPs, and leading cross-functional initiatives to resolve performance bottlenecks.