Founding Demand Generation at Anagram

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Mar, 26

Salary

150000.0

Posted On

01 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Growth Marketing, B2B SaaS, Video Editing, Python Scripting, LinkedIn Sales Navigator, Account Lists, Messaging, Social Content, Event Management, ABM Programs, Meta Ads, Google Analytics, Automation, Scrappy, Analytical

Industry

Hospitals and Health Care

Description

About Anagram Anagram builds lasting awareness by teaching people to see, think, and act differently in an always-changing security landscape. Instead of boring videos and pointless quizzes, we have puzzles, simulations, and an AI companion that coaches people in real time. We do more than check boxes. We change behavior by making ongoing security second nature. Fortune 500 companies like Disney, Kraft, and Pfizer use us because their employees actually absorb our training. We’re looking for a founding Demand Generation hire, based in NYC, to work directly with the CEO and COO. You’ll design and run multi‑channel programs, test bold ideas, and build the tooling and operating system that scales our pipeline. This is for someone who can operate quickly and independently. You’ll learn what you need to succeed (whether it’s video editing, Python scripting, or LinkedIn Sales Navigator). And if you say you’ll handle it, it’s as good as done. \n Your job will be to Own pipeline goals for demand. Build and enrich account lists (ICP, firmographics, signals) using Clay and similar tools. Launch programs across LinkedIn, email, phone, physical mail, and events. Create messaging and social content that’s creative and anchored in customer truth. Stand up our IRL motion: meetups, dinners, partner events; validate, then scale. What we're looking for You can write. Not just grammatically correct: you can make boring topics interesting. You have 1-3 years in growth marketing or demand gen at a fast‑growing B2B SaaS company. You’re comfortable setting up and connecting tools on your own. Must have: Clay (or equivalent), basic webhooks/automation. Nice to have: Instantly, HeyReach, Orum/Nooks, Google Analytics, etc. You're a builder: scrappy, analytical, and can move from concept to launch fast. You're curious and customer-obsessed; you talk to users, dig in, and adapt quickly. Bonus: experience running events, ABM programs, or Meta/LinkedIn ads. \n $120,000 - $150,000 a year Salary: $120K-150K. We also have a generous equity pool available for our founding team. \n Working at Anagram We're a fully remote startup that values deep work and flexible collaboration. Values Move fast, adapt: Jump in, make decisions, break things, fix them, and learn. If something doesn’t work, toss it and move on. Progress over perfection — we're always growing. Ego-free zone: No jerks, no drama. Every voice on the team matters. We deliver results, embrace failures, celebrate wins, and make magic happen together. Own it: See a problem? Fix it. Idea? Pitch it. Question? Ask it. Everyone has the power and responsibility to make us better. This isn’t a place for passengers. How We Work No timesheets: Results matter, schedules don't. Work when it's right for you. Real-time feedback: Immediate, clear, and constructive. Growth shouldn't wait. With kindness: Respect others, communicate with care, assume good intent. Fully remote: Work where you work best. Twice a year, we meet in person. Benefits Flexible PTO: Take time when you need it, federal holidays and Dec 24–Jan 1. Optional Fridays: No internal meetings. Work or recharge as needed. Healthcare: Medical, dental, and vision provided. Parental leave: Time off for life’s biggest moments. Equity: Own a piece of what we’re building. 401(k) matching: Save for the future with company matching. Stipends: Office setup, remote work, and learning support. We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. We're committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Responsibilities

You will own pipeline goals for demand and build and enrich account lists using various tools. Additionally, you will launch multi-channel programs and create engaging messaging and social content.