WHO WE ARE

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

WHAT THE ROLE IS

Babylist is seeking an entrepreneurial, 0-to-1 Product Manager to lead our newest venture—a standalone app that helps families stay connected for all the moments that matter. You’ll be the founding product leader building experiences that amplify the natural love and excitement around growing families, from first smiles to first birthdays and beyond. This isn’t just product management—it’s product entrepreneurship. You’ll work with a small, co-located team operating autonomously outside of Babylist’s current processes and tech stack. In a 9-month sprint, you’ll design and rapidly prototype an entirely new product from concept to validated product vision and direction. You’ll be the visionary leader, execution force, and founding CEO of this new “seed stage” business within Babylist. You’ll build across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions around life’s biggest moments. This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while staying laser-focused on what families actually need.