Location: Remote (Canada preferred)
Type: Contract / Fractional
Hours: ~15–20 hours/month
Compensation: Based on experience and scope

WHO WE’RE LOOKING FOR

We’re looking for a swiss-army-knife marketer to own and optimize core parts of our performance marketing engine — someone who can think strategically and get things done.
This is a fractional role for someone who’s worked across high-performance funnels, understands lifecycle marketing, can troubleshoot Facebook Ads blindfolded, and wants to work with a team that’s already moving fast.

YOU’LL BE RESPONSIBLE FOR:Core Focus Areas (Where We Need You Now):

• Facebook Ads (Meta): Audit, rebuild, and manage compliant campaigns that attract the right leads (and avoid the wrong ones).
• Lifecycle Marketing: Build top-of-funnel and reactivation email sequences that convert interest into action.
• Lead Funnel Optimization: Map and optimize the entire client journey from awareness to booked session (especially for high-intent paid leads).
• Doctor Outreach Strategy: Support a monthly fax-to-MD campaign across ON, QC, and BC, with designed briefs and a light content calendar.
• Professional Referrals: Help us grow our referral base with clinics and therapists — build simple materials and automated outreach.
• Social Media: Relaunch our dormant social channels with a light, credible, on-brand presence. Just enough to show we’re alive — not influencer content.

Secondary Opportunities (If You Have Range):

• Landing page builds or optimization (targeting competitors, cities, or indications)
• CRM evaluation and light implementation (we’re migrating off duct-taped systems)
• Performance reporting and attribution logic
• Input on brand creative and positioning for our at-home psychedelic therapy program

PERKS OF THE ROLE:

• High autonomy with a brand that has serious traction (1,000+ clients served)
• Mission that actually matters — real impact on people’s lives
• Flexible hours and async work
• Direct access to the leadership team and quick decision-making
• Big upside for the right person as we scale (future retainer, equity, or full-time potential)

YOU’LL BE RESPONSIBLE FOR:Core Focus Areas (Where We Need You Now):

• Facebook Ads (Meta): Audit, rebuild, and manage compliant campaigns that attract the right leads (and avoid the wrong ones).
• Lifecycle Marketing: Build top-of-funnel and reactivation email sequences that convert interest into action.
• Lead Funnel Optimization: Map and optimize the entire client journey from awareness to booked session (especially for high-intent paid leads).
• Doctor Outreach Strategy: Support a monthly fax-to-MD campaign across ON, QC, and BC, with designed briefs and a light content calendar.
• Professional Referrals: Help us grow our referral base with clinics and therapists — build simple materials and automated outreach.
• Social Media: Relaunch our dormant social channels with a light, credible, on-brand presence. Just enough to show we’re alive — not influencer content