Fractional Marketing Manager (P/T, Freelance)
Location: Hybrid (at least 2 days per week on-site at Hemel Hempstead HQ) Contract: 6-month Fixed-Term Contract Hours: 20 hours per week
About Framework Twelve
Framework Twelve is a specialist in providing fractional marketing leadership and outsourced marketing services to manufacturers in the UK. We are looking for a part-time Fractional Marketing Manager for one of our clients - a leading UK-based SME specialising in high-quality wire rope assemblies, balustrade systems, and a diverse range of home and outdoor products. Serving both B2B and B2C markets, this role is all about driving marketing initiatives and enhancing digital presence.
The role

As a Fractional Marketing Manager, you’ll play a pivotal role in shaping and executing our marketing strategy. This is a unique opportunity to make a significant impact within a dynamic SME environment. Your responsibilities will include:

• Driving digital lead generation through various channels, optimising campaigns for maximum effectiveness.
• Managing and optimising our website, focusing on user experience, content, and conversion rate optimisation (CRO).
• Analysing marketing performance and providing data-driven insights to inform future strategies.
• Collaborating closely with internal teams to ensure marketing efforts align with overall business objectives.
• Implementing proven methodologies to achieve measurable results and a strong return on investment.

Who You Are

We are looking for a highly capable, results-driven marketing professional with a proven track record in a fast-paced environment. You should possess:

• A minimum of 5+ years of marketing management experience, demonstrating strong leadership and strategic capabilities.
• Extensive experience in both B2B and B2C marketing, with a clear understanding of the nuances of each market.
• Deep knowledge of digital lead generation strategies, including SEO, SEM, social media marketing, and email marketing.
• Expertise in website management and conversion rate optimisation (CRO), with a strong understanding of analytics and user behavior.
• Exceptional communication and relationship-building skills, capable of engaging with senior stakeholders and influencing decision-making.
• A proactive and autonomous approach, able to take ownership of marketing initiatives and execute with minimal supervision.
• A commitment to continuous learning and a bias for evidence-based decision-making.

If this sounds like you - we’d love to hear from you.
Job Types: Part-time, Fixed term contract, Freelance
Contract length: 6 months
Pay: Up to £250.00 per day
Expected hours: 20 per week

Benefits:

• Free parking

Work Location: Hybrid remote in Hemel Hempstead HP2 7D

• Driving digital lead generation through various channels, optimising campaigns for maximum effectiveness.
• Managing and optimising our website, focusing on user experience, content, and conversion rate optimisation (CRO).
• Analysing marketing performance and providing data-driven insights to inform future strategies.
• Collaborating closely with internal teams to ensure marketing efforts align with overall business objectives.
• Implementing proven methodologies to achieve measurable results and a strong return on investment