COMPANY OVERVIEW

French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. Whether for celebration, connection, or simply delight, our flowers do morethan decorate—they elevate and transform moments.
With three successful company-owned boutiques in Los Angeles and a growing franchise network, French Florist is on a mission to create a more loving and compassionate world through flowers. As purveyors of beauty and connection, we don’t just deliver arrangements—we deliver emotion, meaning, and magic.

POSITION OVERVIEW

The Franchise Business Coach (FBC) plays a vital role in the success of our franchise network. This person is a results-driven partner who helps franchisees grow their businesses while staying aligned with French Florist’s operational standards, brand experience, and financial performance expectations. More than an enforcer of systems, the FBC is a strategic advisor, problem solver, and brand ambassador. They will work hands-on with franchisees to develop actionable business plans, provide coaching and training, triage operational and technical issues, and champion best practices across the network. This role includes regular travel and is best suited for someone who thrives in the field, builds trust quickly, and brings both empathy and accountability to every interaction.

POSITION REQUIREMENTS

• 2–4 years of experience in franchise operations, field support, or business coaching (multi-unit or franchise preferred).
• Strong business acumen with experience in financial analysis, marketing, and people management.
• Excellent interpersonal skills with the ability to influence, coach, and build trust with business owners.
• Experience working in or supporting B2B franchise models.
• Familiarity with EOS® or similar operating frameworks is a plus.
• Ability to manage multiple locations and priorities across a growing system.
• Willingness and enthusiasm for travel (up to 50%) including site visits, openings, and events.

1. Strategic Coaching & Relationship Building

• Build strong relationships with franchisees, acting as a trusted advisor and coach.
• Support quarterly and annual business planning, helping franchisees set and reach ambitious, realistic goals.
• Provide feedback to HQ on emerging trends, field insights, and opportunities to improve playbooks and systems.

1. Training & Development

• Design, update, and deliver effective training materials and programs that support franchisee performance in areas such as operational, marketing, and financial best practices.
• Facilitate virtual and in-person training sessions, workshops, and conferences.
• Maintain and manage knowledge resources in our learning management system (LMS) and other platforms.
• Assess training effectiveness and drive continuous improvement through feedback and performance metrics.

1. Operational & Financial Performance

• Guide franchisees on key drivers of performance including inventory management, sales, marketing, staffing, and labor efficiency.
• Analyze income statements and other financial data to identify opportunities for improved profitability and cash flow.
• Partner with the finance team to address documentation, collections, and compliance needs.

1. Field Visits & Support

• Conduct regular on-site visits to assess business operations, reinforce brand standards, and support team development.
• Host structured pre- and post-visit meetings with detailed agendas, documented outcomes, and action plans.
• Provide on-the-ground support during new store openings and training events.

1. Marketing & Revenue Strategy

• Coach franchisees on effective marketing strategies to drive customer acquisition and repeat business.
• Help test and refine upsell or service strategies at the store level, then share insights with HQ for systemwide impact.

1. Triage & Tech Troubleshooting

• Serve as the first point of contact for many admin and tech issues, resolving directly when possible and escalating appropriately.
• Help franchisees optimize use of core systems (e.g., POS, scheduling, inventory, marketing platforms).

1. Brand & Culture Alignment

• Ensure franchisees consistently deliver the French Florist experience: thoughtful, elevated, and rooted in connection.
• Reinforce core values, brand voice, and customer service expectations during every coaching and support interaction.