Franchise Hotel - Assistant Sales Manager
Hotel Brand: Crowne Plaza
Location: United Kingdom, Surbiton
Hotel: London - Kingston - (LONKT)
Job number: FRLONKT4093
This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.

ABOUT US

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 400 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We’ve thoughtfully designed our spaces to encourage, support and celebrate great connections. We’re also big on meetings and events, a trusted partner thanks to our expertise in connecting both domestic and global groups. Our branded service style ‘Dare to Connect’ supports colleagues in delivering an unscripted approach to service that encourages warm, engaging interactions with guests. In our hotels you’ll find a team who are people-first, professional and inclusive and feel part of our global community. If you are inventive and love to connect and collaborate, you’ll feel at home and excel at Crowne Plaza.

WHAT WE NEED FROM YOU

To successfully fill this role, you should maintain the following attitude, behaviours, skills, and values:

• Proven experience in a proactive sales or client-facing role with a strong record of closing business.
• Commercial awareness and deep understanding of local and international markets.
• Excellent communication, negotiation, and relationship-building skills.
• Positive, self-motivated, and results-driven approach with strong organisational skills.
• Commitment to delivering high-quality customer service.
• Ability to work independently, under pressure, and in a dynamic environment.
• Professional presentation and grooming standards.
• Flexibility to respond to a range of business needs and priorities.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) is desired.
• Bachelor’s degree required
• Have previous experience in a similar role within a four-star hotel
• Proven track record of managing a team and delivering on the business goals

Experience:

• Hospitality: 4 years (preferred)
• Sales: 4 years (required)

As Assistant Sales Manager, you will be responsible for performing the following tasks to the highest standards:

• Analyse local market trends and competitor activity to identify business opportunities and recommend strategic actions.
• Proactively develop new customer accounts and manage existing ones to maximise revenue across all segments, including Corporate, MICE, Groups, Sports & Entertainment.
• Negotiate rates and packages with corporate clients to secure profitable business.
• Prepare and issue contracts in accordance with current business strategies and pricing structures.
• Plan and host engaging site visits, sales events, and familiarisation trips to showcase the hotel.
• Collaborate with internal departments to create seamless and impactful sales programs.
• Travel within the local area to promote the hotel, conduct sales calls, and build relationships with potential clients.
• Attend networking events, trade shows, and relevant sales functions as needed.
• Produce accurate and timely sales activity reports and updates for senior management.
• Handle client queries with professionalism and efficiency

To successfully fill this role, you should maintain the following attitude, behaviours, skills, and values:

• Proven experience in a proactive sales or client-facing role with a strong record of closing business.
• Commercial awareness and deep understanding of local and international markets.
• Excellent communication, negotiation, and relationship-building skills.
• Positive, self-motivated, and results-driven approach with strong organisational skills.
• Commitment to delivering high-quality customer service.
• Ability to work independently, under pressure, and in a dynamic environment.
• Professional presentation and grooming standards.
• Flexibility to respond to a range of business needs and priorities.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) is desired.
• Bachelor’s degree required
• Have previous experience in a similar role within a four-star hotel
• Proven track record of managing a team and delivering on the business goal