As a Franchise Manager, you will effectively lead the commercial strategy within the relevant therapeutic area, be responsible for dedicated product brand planning processes, and implement marketing activities associated with the brand plans. This role is pivotal in shaping the future of our rare disease portfolio in the Czech Republic and Slovakia.

ACCOUNTABILITIES:

• Build and lead marketing product strategy based on deep therapeutic area and product knowledge, including relevant clinical trials and data.
• Consolidate sales, access, and medical inputs to build the Brand plan, identifying key business drivers and detailing commercial tactics for dedicated products.
• Develop the Business operating plan, including phasing of the marketing budget associated with Brand plan marketing activities.
• Prepare brand campaigns and all promotional material required for effective product promotion in line with AZ promotional standards and relevant SOPs.
• Run internal training events and external promotional events in close collaboration with medical teams.
• Lead regular Brand meetings to monitor product performance, performance indicators, and situation analysis using market data to optimize product strategies.
• Participate with relevant Sales Manager at regular area meetings to monitor sales performance in specific regions.
• Achieve agreed sales and marketing goals and cost targets.
• Phase Direct Marketing costs and validate Enigma.
• Maintain trustful and mutually effective relationships with selected Key External Experts (KEEs) within the therapeutic area.
• Plan orders of drugs from production companies in collaboration with the logistics department.
• Mentor and coach Product Managers within the relevant therapeutic area, if applicable.
• Ensure all activities align with high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards, and Things We Value.
• Align with valid EU and national legislation, EFPIA Code, and AIFP Code of Conduct.
• Act in accordance with AstraZeneca SHE policy and standards, reporting all accidents, occupational diseases, incidents, and other deviations to Line Manager and SHE Coordinator.
• Report any information concerning the safety of AstraZeneca products within 24 hours to the responsible pharmacovigilance employee.
• Report suspected defects or counterfeits of AZ medicines to the authorized employee.

SKILLS/EXPERIENCE:

• Product management experience, deep product and disease knowledge, understanding the benefits and potential barriers to effective treatment in the assigned TA and dedicated product
• An understanding of pharma business, strong understanding of AZ’s value proposition for each customer and external partner
• Ability to engage customers and external stakeholders on value proposition in the context of their individual needs, e.g. clinical efficacy, testing, access solutions
• Adapt style, content, and formats according to customers’ needs
• An understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional collaboration, showcase strong ability to work within the team
• Written and oral English
• Driving license
• Therapy area knowledge and at least 3 years marketing experience is a qualifying criterion for the senior position
• Coaching and mentoring skills is a qualifying criterion for the senior position
  At AstraZeneca, we are on a mission to bring life-saving medicines to patients worldwide. Our commitment to decreasing global mortality rates drives us to innovate continuously. We thrive on energy and pace, always thinking big to take on new challenges. Our inclusive team draws on diverse backgrounds to create impactful solutions that improve patient outcomes. Join us in shaping the future of BioPharmaceuticals.
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Please refer the Job description for details