Franchise Operation Executive, China at NBCUniversal

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Management, Social Media, Event Promotion, Digital Marketing, Market Research, Data Analysis, Campaign Tracking, Communication, Project Management, Collaboration, Creativity, Consumer Engagement, Retail Activations, Brand Guidelines, Audience Targeting

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Universal Products & Experiences globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E’s core businesses include Consumer Products, Games and Digital Platforms based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. UP&E is a business segment of Universal Parks and Resorts, and part of NBCUniversal, a subsidiary of Comcast Corporation. Job Description The Franchise Operation Executive supports the development and execution of marketing initiatives/campaigns, ensuring brand consistency and driving business growth across local markets. You will collaborate closely with internal teams, licensees, and external partners to plan campaigns, retail activations, and promotional activities that strengthen brand visibility and consumer engagement. Support the franchise mkt strategy implementation and undertake the execution of tradeshows, key partner meetings and consumer facing events and franchise mkt daily operation to strength the core franchises mkt communication and facilitate the UP&E business continuous growth. KEY RESPONSIBILITIES Support franchise operation director on franchise marketing calendar and strategy implementation Assist in planning and executing marketing campaigns and retail activations Provide marketing toolkits, brand guidelines, and mkt creative assets to licensees Review and align partner marketing materials to ensure compliance with brand standards. Social media accounts and influencers daily maintenance Support franchise operation director for all the local KPM/licensing show/tradeshow events project management and execution. Daily management on external agency and vendors to ensure marketing initiatives execution Work closely with UP&E internal cross-function teams, global franchise team and local cross-BU teams for daily coordination and communication. Conduct market research and analysis to evaluate market trends and competition Support franchise operation director in preparing budgets and monitoring expenses The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company. Qualifications Basic Requirements: Education major in Marketing, Communications, Business, Media, or related field. 1–3 years of relevant experience in marketing, brand management, social media, and event promotion (experience in the entertainment, media, or lifestyle sectors preferred). Strong understanding of marketing fundamentals, including campaign planning, branding, and audience targeting. Good knowledge of digital marketing and social media platforms (WeChat, Weibo, Little Red Book, etc.). Ability to coordinate cross-functional teams, vendors, and creative agencies. Capability of market research, data analysis, campaign tracking and reporting Passionate about entertainment, pop culture, and trends. Interest in movie, animation, or character IP marketing is a strong plus. Excellent written and verbal communication skills in both English and Chinese. Desired Characteristics: Strong Communication Skills Creativity & Innovation Project Management & Execution Excellence Collaboration & Team Spirit Brand Passion & Ownership Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Responsibilities

The Franchise Operation Executive supports the development and execution of marketing initiatives and campaigns, ensuring brand consistency and driving business growth across local markets. This role involves collaboration with internal teams, licensees, and external partners to plan campaigns and promotional activities that enhance brand visibility and consumer engagement.