Freelance Performance Creative Designer at AYLASHES

Berlin, Berlin, Germany -

Full Time

Start Date

Immediate

Expiry Date

02 Dec, 26

Salary

0.0

Posted On

03 Sep, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Industry

Advertising, Marketing & PR

Description

You develop performance-oriented static advertisements and graphics for Meta, Instagram, TikTok, Google and other digital channels.
You will design different creative angles, hooks, layouts and variations so that we can specifically test messages and visual approaches.
You transform product images, UGC material, testimonials, benefits and advertising copy into attention-grabbing and sales-oriented creatives.
You will design visual concepts, page layouts and individual areas for landing pages, product pages and our online shop.
Your tasks include developing hero sections, product benefit graphics, comparison charts, application guides, before-and-after visuals, trust elements, and other conversion elements.
You ensure that the brand, product, application, benefits and results of AYLASHES are presented in a high-quality and understandable way.
You adapt creatives for different platforms, placements and formats – especially 1:1, 4:5 and 9:16 as well as other display and web formats.
You pay attention to safe zones, readability, mobile display, and consistent visual quality in all formats.
You develop new variations and iterations from successful ads, for example with different hooks, images, headlines, colors, layouts or CTAs.
You will confidently implement existing brand guidelines and further develop our visual communication together with us.
You will work closely with our marketing team, implement feedback quickly and reliably, and contribute your own ideas and recommendations.
qualificationYou have demonstrable experience in creating performance creatives for Meta, TikTok, Google or similar paid media channels.
You have a compelling portfolio with relevant advertisements, landing pages or e-commerce designs – ideally from the areas of beauty, fashion, lifestyle or D2C.
You understand the basic creative strategy behind successful advertisements and know why hook, visual hierarchy, product presentation, readability, social proof and CTA are crucial.
You have experience with conversion-oriented web and landing page design and can develop appealing layouts that also work on mobile devices.
You are proficient in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign or similar tools.
You have a very good sense of aesthetics, typography, colors, composition, image selection and modern e-commerce design.
You can visually prioritize information and quickly present even complex product benefits in an understandable way.
You know how to combine high-quality brand impact with clear, performance-oriented communication.
You work independently, in a structured and detail-oriented manner, and reliably meet agreed deadlines.
You can confidently process German-language advertising texts and recognize when a headline or message does not work optimally in the design.
Experience with A/B testing, creative iterations, and ad performance analysis is a strong plus.
Experience with simple animations, motion graphics, or AI-supported image editing is also advantageous, but not a requirement.

Responsibilities