EDUCATION & EXPERIENCE:

• Education: Master’s degree in Business or related field.
• Experience: 8+ years in healthcare and consumer industries, with deep expertise in brand strategy, digital marketing, project execution and market impact.

• Impact on Business Results: Drive market penetration and double business impact in targeted therapeutic areas within three years.
• Partner with global and local teams to bring tailored, relevant content to life in each market, building stronger connections with HCPs and patients in Therapeutic Areas such as Cancer Care and Frail Elderly Care.
• Lead “Glocal” (Global + Local) content production, deploying precisely-timed content to engage HCPs and patients across priority health areas.
• Leverage data-driven insights for relevant, prioritized content that speaks directly to target audiences.
• Lead Fortimel New Visual Identity Implementation in EU and give advice on brand positioning/Visual Identity to markets like AMEA and Brazil.
• Agency Collaboration: Co-create with top agency partners, ensuring consistent, high-impact campaigns that elevate brand presence and resonate across channels.