Description
Join our award-winning team at Syneos Health, where innovation meets creativity. Syneos Health is an integrated healthcare communications agency that provides a full range of creative communications services. The Syneos Health commercial division is backed by a breadth of medical, strategic, and creative talent that extends to our partner and affiliate agencies throughout Europe and the US.
Our dynamic, fast-paced working environment offers daily opportunities to learn and tackle new challenges. We take promising ideas and transform them into commercial realities, overseeing every step of a product or device’s journey from the lab to life.

CORE KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of the online media environment in terms of display, paid search, paid social programmatic
• Ability to collaborate with clients to design appropriate media strategies (i.e. client consultation, workshops, write up of strategic deliverables)
• Solution focused – suggesting ideas and recommendations to improve what we do, wherever relevant
• Familiarity with one or more of the following analytics tools: Google Analytics and Adobe Analytics
• High level of competency manipulating data within Microsoft Excel; competent with Microsoft Office Suite (Word, PowerPoint, etc.)
• Strong numerical and analytics abilities
• A good understanding of digital marketing
• Strong verbal and written communications skills
• Comfortable working with a geographically distributed team, across different time zones

DESIRABLE KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of the European healthcare media landscape, for example HCP and patient focused websites

BACKGROUND AND PROFESSIONAL EXPERIENCE

• An undergraduate degree is essential
• 5+ years’ experience working in a digital marketing team / agency environment
• Experience planning and managing workload to ensure the successful delivery of projects
• Experience working on new and organic business development opportunities
• Some previous experience within healthcare / nutrition would be beneficial but not essential

• Increase internal awareness of our omnichannel media planning function
• Work with the international media team on a day to day basis to manage ongoing campaigns
• Quickly build and grow internal and external relationships
• Establish robust partnerships with key vendors and publishers to expand the media offering
• With our Lead Analyst, help to define measurement strategies for clients across omnichannel campaigns
• Delivery of monthly and deep-dive reports, mining available channel and behavioural data to spot barriers to and opportunities for improved performance
• Delivery of accurate, insightful and actionable analysis to clients
• Hands on campaign management from initial set up to ongoing optimisation
• Working with account teams to support global and country teams to design and implement omnichannel campaigns
• Own and manage omnichannel media campaigns from end to end
• Work directly with account and client teams to define media strategies for local and regional (Europe) programmes directed at both HCPs and patients
• Maintain day to day client relationships on media focused accounts
• Help to define appropriate measurement approaches for these campaigns, in terms of KPIs, reporting approach, etc
• Work with the Lead Analyst to ensure appropriate tagging and reporting infrastructure is in place to track these metrics
• Oversee the development of campaign materials, working with designers to ensure assets are produced to a high standard and to publishers’ specifications