Social Media Manager - TikTok & Instagram (Freelance) Farmer Browns Restaurant Group - Dublin
About Us: Farmer Browns is an award-winning restaurant group with two popular locations in South Dublin (Rathmines & Clonskeagh). We’re known for our locally-sourced Irish and American brunch/dinner dishes, warm hospitality, and vibrant community atmosphere. We’re currently relaunching our dinner menu with a focus on sustainability, seasonality, and exceptional cocktails.
The Role: We’re seeking a creative freelance Social Media Manager to manage our TikTok and Instagram presence. This is a flexible, part-time role perfect for someone passionate about food, hospitality, and visual storytelling.

REQUIREMENTS:

• Proven experience managing TikTok and Instagram for businesses (portfolio required)
• Strong photography skills with smartphone/basic equipment
• Understanding of food photography and restaurant industry
• Knowledge of social media trends and hashtag strategies
• Excellent written English
• Reliable and able to work independently
• Based in Dublin or willing to visit our locations weekly

• Create and post 3 engaging posts per week across TikTok and Instagram
• Take food/atmosphere photos once weekly at our locations
• Develop content that showcases our dishes, atmosphere, and brand values
• Engage with followers and respond to comments/DMs
• Stay current with social media trends, especially food-related content
• Collaborate with our existing team (we’ll provide additional content support)