JOB TITLE:

French Junior Growth Hacket
Protein Works® is a multi-award-winning healthy food brand based in the Northwest.
Our mission is simple: to help people live healthier & happier lives through the power of nutrition.
We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.
With over 350 million shakes sold worldwide, Protein Works® is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.
A Junior Growth Executive at Protein Works drives consistent & compelling revenue growth in DTC markets. Their vital work supports in delivering the key commercial building blocks of Order Volume, AOV, Gross Margin, LTV:CAC, NNPOFO and new customer acquisition. The Junior Growth Executive supports and feeds into end-to-end involvement in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth.
Junior Growth Executives sit within a Squad and work in tandem with the Growth Hacker/Squad Leader and the rest of the Squad members. Whilst Junior Growth Executive must support and understand in trading and commercial management, executing business strategies on the ground, they must also develop a 360 degree Sales and Marketing knowledge set and skill set over time - meaning a high level of proficiency in digital marketing channels is a must to drive Squad performance and 360 decision making and sustainable growth.
This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Supply Chain & BI Teams.You will be known for your growth mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of commercial, digital marketing and brand strategies.

• Support in the delivery of consistent, sustainable and compelling revenue growth.
• Support in the management of Gross Margin to target through promo optimisation and product mix.
• Support in creating a compelling, robust and detailed promotional calendar that performs.
• Output key elements of the promotional calendar, essential for commercial services to execute.
• Deliver SMS and Email marketing activities in line with budgets and ROI.
• Manage all onsite trading & commercial levers to drive CVR, AOV and GP (WWW/YPO/Search).
• Deliver adherence to strategic Category and Product Portfolio whilst driving growth.
• Understand the dynamic of product mix, unit sales and ASP, helping to deliver growth in AOV
• Support and challenge the delivery of new customer numbers to target month in month out.
• Optimise LTV potential through managing the quality of acquisition and promotions.
• Executive the implementation of SEO strategies on site, PDPs, Locker Room and Content.
• Monitor Site CVR and Product CVR working with the Squad to understand short-term optimisations.
• Support digital marketing experts with compelling promotional tactics to drive optimal LTV:CAC.
• Support in the management of the Affiliate Marketing channel, delivering sustainable YoY growth.
• Support the Paid Media channels, by positively challenging performance & highlighting opportunities.
• Support the Influencer channel by positively challenging performance & highlighting opportunities.
• Surface learnings and insights and work with your peers to turn them into actions.
• Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
• Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
• Own sales run rates ensuring optimal stock management and sales to stock holding.
• Consistently identify growth opportunities, raise these and support in driving green lit ones home.
• Support in the delivery of A:R, CPA and spend mix to targets.