FRENCH SPEAKING - BRAND MANAGER

at  Vibright

A brief Introduction…..
Vibright are excited to be partnering with one of our favourite clients…. But this time its not a HR role! They have enjoyed our approach and have asked us to support them with a role that falls outside of our usual remit. This is not something we would usually do but as its them, we couldn’t say no! Our client is a London based, beverage manufacturer with lots of exciting plans! They are looking for a French speaking Brand Manager to join their existing team.

WHAT WE NEED FROM YOU….A BIT ABOUT YOU….

Ideally the successful candidate will have the following attributes, skills, experience, and qualifications:

• Experience in the UK wine industry working with both customers and producers. Understanding of the premium on-trade and independent off-trade vital.
• French language skills - Strongly desirable but not essential.
• A clear and effective written and verbal communicator. Able to build relationships with, influence, and handle sensitive situations with a variety of individuals.
• Excellent wine knowledge essential (preferably WSET Diploma or equivalent).
• Commercially astute. Able to interpret and take action based on sales/stock/other performance data.
• Excellent organisation, prioritisation and attention to detail. Comfortable managing a fast-paced workload.
• Good IT skills, including PowerPoint and Excel

There are three core pillars to this role.
Pillar 1: Key Stakeholder Management - You will work closely with the relevant buyer to build strong relationships between our client and each producer that they work with, in the French region. Ensure a detailed understanding of the producers’ portfolio, and the priorities within it. For relevant producers, ensure Brand Plans are agreed, actioned, and reviewed throughout the year
Pillar 2: Commercial analysis - Analyse stock and performance data to identify potential opportunities and issues, and put plans in place to address them. Work closely with the sales team to help them sell effectively across the portfolio, in line with overall business priorities. Working with and negotiating with producers to ensure they offer support to the most relevant and commercially viable opportunities.
Pillar 3: Marketing - Pro-actively organise producer-relevant activity in the UK market – ensuring appropriate activity is carried out. Work closely with the marketing and events team to ensure time spent in the UK/Ireland is well-organised and with the sales team to ensure time is well spent. Work closely with the copyright and communications team to ensure that relevant awards/scores are quickly and effectively communicated to sales and customers, and for other marketing content (blog, social media etc)