Reports to: Frontline Activation Marketing Manager, Hungary
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world’s top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

SKILLS:

Media Planning; Leadership; Creative Process; Analytical Thinking; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

Qualifications & Requirements:

• Bachelor’s degree required
• 6-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
• Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
• Experience working in cross-functional and cross-geographical teams is preferre

Travel requirements:

• Up to 25% of travel require

• Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
• Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.
• Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
• Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level
• Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Provide coaching to junior members of the team and to members of project teams.
• Manage local brand(’s/s’) NR, GP, DME to deliver the OU brand growth and financial targets.

Qualifications & Requirements:

• Bachelor’s degree required
• 6-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
• Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
• Experience working in cross-functional and cross-geographical teams is preferred

Travel requirements:

• Up to 25% of travel required