ABOUT US

Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its’ ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.

ACCOUNTABILITIES:

• Integration and Change Management;
• Responsible for Marketing Integration activities and timelines, alongside change communications and training for Marketing Community
• Brand Strategy Development;
• Defines, develops and articulates the agreed global brand strategy and how it will show up in marketing activities (including Corp Comms)
• Responsible for centralised messaging in key topic areas (approved messaging, key visual assets for customer marketing) including Future of Food themes (sustainability, science, technology)
• Own and leverage global media partnerships or sponsorships (eg FFT, Food Navigator) to optimise reach and brand visibility
• Marketing Planning Process;
• Develops and owns the Marketing Planning process and global calendar, running the process for and with Regions/Platforms to develop annual marketing plans, ensuring consistency/efficiency
• Develops a KPI measurement framework and tracks achievement globally and drives learnings into other regions and subsequent spend
• Best Practice and Capability;
• Defines the required Capability programme , developing Marketing Community to reach excellence and maximise marketing investment
• Develops and implements best practice in integrated marketing communications and serves as an SME on brand experience/key business initiatives

SKILLS AND EXPERIENCE:

• Significant experience in Brand, Marketing and Communications roles including Marketing Strategy leadership positions. B2B experience is advantageous, but FMCG and/or agency also relevant
• Broad experience across the Marketing discipline from strategy, positioning, asset creation and execution, measurement and evaluation and developing marketing capability in others.
• Demonstrated examples of creating effective and efficient marketing campaigns personally and in delivering through others
• Expertise in digital first marketing, building brands across digital channels in addition to precision/performance marketing (lead generation through specific activities)
• Ability to influence multiple stakeholders (with varying degrees of marketing experience) within a complex organization.
• Excellent oral and written communication skills combined with cultural understanding to influence in a global business

Transformation Lead, Global Marketing Excellence, Integration and Change leads the completion of marketing integration and change management for Marketing and Insights globally. It is responsible for establishing the ‘new’ brand positioning and strategy that amplifies T&L centralised/global capabilities (eg Sustainability, Future of Food etc) which is executed through Regions. Against this strategy, the role defines the Marketing Capability framework and plan to execute over next 2 years. The role creates cohesion in end to end Marketing through all the new company processes, but specifically the Marketing Planning process.