Full-Stack Marketing Manager - 097 at D2B

Manila, Metro Manila, Philippines -

Full Time

Start Date

Immediate

Expiry Date

24 May, 26

Salary

120000.0

Posted On

23 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Advertising, CRM Management, HubSpot, Meta Ads, Google Ads, Email Marketing, Mailchimp, Graphic Design, Adobe Illustrator, Website Project Management, Analytics, A/B Testing, Lead Generation, Brand Growth, Funnel Optimization, Reporting

Industry

Financial Services

Description

Position: Full-Stack Marketing Manager Salary: PHP 80,000 - PHP 120,000/month Working Hours & Conditions: Aligned with New Zealand hours; full-time (remote) Holidays: NZ Holidays ABOUT THE COMPANY: The company is a premium property developer based in Tauranga, specializing in high-quality, sustainable residential communities across the Bay of Plenty. With over a decade of expertise, the company manages the full development lifecycle—from land acquisition and architectural design to construction and sales. Known for integrity and innovation, they deliver "move-in ready" turnkey homes characterized by modern aesthetics, premium finishes, and functional urban design. Their portfolio includes successful subdivisions and boutique terraced housing in sought-after locations like Matua and Ohauiti, focused on creating long-term value for homeowners and the local community. OVERVIEW: The company is seeking a highly capable Full-Stack Marketing Manager to drive lead generation, brand growth, and campaign performance across multiple residential property developments in New Zealand. This is a hands-on role combining strategy, digital advertising, CRM/funnel management, and creative execution, including the ability to produce small graphic design tasks using Adobe Illustrator. The role will also play a key part in managing the launch of our new website, coordinating with designers and developers, and ensuring alignment with marketing objectives. RESPONSIBILITIES: Marketing Strategy & Campaign Planning: Develop and execute monthly & quarterly marketing plans Plan campaigns for new property launches & sales phases Define target audiences (FHBs, Investors, Downsizers) Monitor competitors & market positioning Manage marketing budgets Digital Advertising Management: Create, manage, and optimise Meta Ads (Facebook / Instagram) Manage Google Ads (Search / Display) Run retargeting campaigns Conduct A/B testing (creatives & copy) Monitor CPL, CTR, and conversions Improve campaign ROI Lead Funnel & CRM Management: Manage HubSpot CRM (pipelines, tagging, automation, scoring) Manage Mailchimp/email campaigns Optimise landing pages & lead capture flows Maintain database quality Content & Brand Management: Plan and schedule social media content Coordinate marketing assets (renders, brochures, ads creatives, emails) Ensure brand consistency Collaborate with designers/video editors when required Graphic Design (Light Production): Edit/update marketing materials using Adobe Illustrator Create simple graphics (social posts, ads creatives, flyers, icons) Perform quick brand updates without outsourcing delays Website Project Management (Critical): Manage launch of new the company's Developments website Coordinate with designers, developers, and SEO specialists Ensure marketing alignment & conversion optimisation Oversee ongoing updates post-launch Analytics & Reporting: Prepare weekly & monthly performance reports Track leads, CPL, traffic, conversions Provide improvement recommendations Identify & resolve performance gaps QUALIFICATIONS: Essential: Proven digital marketing experience Strong Meta Ads & Google Ads knowledge CRM/funnel experience (HubSpot preferred) Email marketing (Mailchimp or similar) Adobe Illustrator proficiency Strong English communication Analytical/data-driven mindset Experience managing websites/projects Tools: HubSpot Mailchimp Meta Ads Manager Google Ads Adobe Illustrator Website CMS (WordPress or similar) Canva (optional) PREFERRED SKILLS (nice to have): Property / real estate marketing experience Landing page optimisation Copywriting ability SEO understanding Canva / Adobe Creative Suite familiarity Video editing basics (bonus) Performance KPIs (Examples): Cost per lead (CPL) Leads generated per month Landing page conversion rates Ad CTR & ROAS Email open/click rates Website conversion performance

Responsibilities

The role involves developing and executing comprehensive marketing strategies, managing digital advertising across platforms like Meta and Google, and overseeing lead generation funnels using HubSpot. Key duties also include managing the launch of a new company website and performing light graphic design tasks.