GENERAL MANAGER - E-COMMERCE & OPERATIONS (ARTISAN & CREATIVE CONSUMER PRODUCTS)

North Liverpool | £40-45000 (DOE) + 10% Bonus | Full-Time | On-Site
Are you a commercially minded e-commerce leader with a passion for artisan or creative products?
This is a rare opportunity to take full strategic and operational ownership of a thriving B2C business unit within a well-established manufacturing company. You’ll lead a specialist division selling products and consumables to artisanal craft and design specialists - delivering growth through smart digital marketing, efficient fulfilment, and strong team leadership.

ESSENTIAL BACKGROUND & SKILLS

• Proven experience in e-commerce management, ideally in a product-led SME or niche consumer brand.
• Strong understanding of digital marketing tools (Google Analytics, SEO, PPC, email platforms, CRM) and marketplace selling.
• Commercial acumen: comfortable owning sales targets, analysing ROI, managing pricing/margins, and using data to drive decisions.
• Experience in people leadership, ideally in a warehouse, retail, or customer service environment.
• Comfortable working in a hands-on, hybrid role where no two days are the same.

DESIRABLE EXPERIENCE

• Background in artisan products, crafts, interiors, homewares, or creative retail.
• Previous experience in an SME or family-owned business where agility and autonomy are key.
• Familiarity with Magento, Shopify, or similar platforms.
• Exposure to packaging, fulfilment, or stock management in a B2C setting.
• Personal or professional interest in design, stained glass, or decorative art would be a bonus.

READY TO MAKE YOUR MARK?

If you’re looking for a role where your digital marketing expertise, e-commerce know-how, and operational leadership will truly make a difference-this is your opportunity.
Apply now to join a business where creativity meets commerce, and where you can shape the next chapter of an exciting specialist division.

ABOUT THE ROLE

As General Manager, you will have end-to-end responsibility for the P&L, online performance, operations, and team of this specialist division. You’ll work closely with the Managing Director and have the autonomy to shape strategy while staying close to the day-to-day.
This is a multi-hat role, ideal for someone who thrives in a hands-on SME environment and can balance digital growth with operational execution.

YOU’LL THRIVE IN THIS ROLE IF YOU…

• Are entrepreneurial and proactive, with a track record of spotting growth opportunities.
• Enjoy both strategy and execution-able to shape campaigns and then roll up your sleeves.
• Bring fresh ideas and energy to a supportive, down-to-earth team.
• Want a leadership role with meaningful impact and visibility within a growing SME.