General Manager (LEGOLAND Discovery Center) at LEGOLAND Discovery Centre

Auburn Hills, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Jan, 26

Salary

90000.0

Posted On

21 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Guest Experience, Strategic Marketing, Financial Performance, Team Leadership, Diversity and Inclusion, Operational Efficiency, Customer Insights, Change Management, Communication Skills, Analytical Skills, Problem Solving, Innovation, Collaboration, Safety Management, Community Engagement, Employee Engagement

Industry

Entertainment Providers

Description

What you'll bring to the team The General Manager of the LEGOLAND Discovery Center Michigan (Auburn Hills) is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values. Qualifications & Experience Key Responsibilities: Champion a guest-first culture and use data to understand and improve guest experience Lead the development and execution of strategic marketing plans across all channels Segment and target audiences, identifying new markets and growth opportunities Serve as a visible, values-driven Brand Ambassador internally and externally Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers Drive productivity strategies and sustainable long-term growth Oversee capital project delivery on time, on budget, and with desired returns Foster a high-performance team culture with strong employee engagement Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning Build diverse, customer-centric teams and develop leaders across functional areas Maintain a low-risk, compliant operating environment with robust safety and profit protection Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences Manage all employment policies and procedures in partnership with HR Create and sustain external partnerships with nonprofits, local businesses, and authorities Use customer insights and analytics to drive strategic decision-making Execute change initiatives and adapt quickly to evolving business needs Promote open communication, safety, and a collaborative team culture Deliver on all CSR targets and represent the brand with integrity in the local community Perform other duties as assigned in alignment with the scope of the role Qualifications and Experience: Bachelor’s degree in business, management, or marketing (preferred) Minimum 3 years of experience at a manager level in a high visitor volume environment Proven track record of delivering EBITDA targets for at least 2 years Experience working with children and families (preferred) Strong leadership, business acumen, and operational mindset Financially astute with strong analytical and detail-oriented skills Creative, charismatic, and able to inspire innovation and drive results Adaptable, resilient, and confident with a “make it happen” attitude Excellent communicator with strong relationship-building and negotiation skills Self-aware, empathetic, and committed to team collaboration Passionate about delivering exceptional guest and customer service Thrives in fast-paced, dynamic environments with a focus on the big picture Benefits Excellent health care options (medical, dental, and vision that encourage preventative care). Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation. Merlin Magic Pass for friends and family to enjoy the parks & attractions Recognition Programs and Rewards 401(k) program with company match Tuition reimbursement programs Numerous learning and advancement opportunities Pay Range Compensation between USD $80,000.00/Yr.-USD $90,000.00/Yr.

Responsibilities

The General Manager is responsible for delivering the attractions strategy and achieving guest satisfaction goals. This includes optimizing financial performance and fostering a high-performance team culture.