General Manager|Marketing|Hongs Marketing at Jubilant Corporate

, , India -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Demand Generation, Marketing Calendar, Digital Marketing, Performance Marketing, CRM, Menu Innovation, Consumer Insights, Team Leadership, Agency Management, Cross-functional Collaboration, Brand Salience, Data Analytics, Stakeholder Management, QSR Marketing, FMCG Marketing

Industry

Financial Services

Description

The Head of Marketing will own brand growth, demand generation, and customer relevance for Hong’s Kitchen. The role will build a distinctive, scalable, and a modern QSR brand, driving traffic, frequency, and brand love across channels while supporting rapid store expansion. Key Responsibilities 1. Brand Strategy & Positioning  Own the end-to-end brand strategy, ensuring a differentiated and contemporary positioning  Build a clear brand architecture across core menu, innovation, value platforms, and occasions  Ensure consistent brand expression across stores, packaging, media, digital, and partnerships 2. Demand Generation & Growth  Drive sales growth (SSSG) and new store ramp-up through integrated marketing plans  Own the marketing calendar—campaigns, launches, promotions, and local store marketing  Partner with revenue, operations, and supply chain teams to translate strategy into execution 3. Digital, Performance & CRM  Lead digital marketing across channels  Drive performance marketing, app growth, loyalty, and CRM-led personalization  Use customer data and insights to improve metrics 4. Menu & Innovation Marketing  Partner with R&D and operations to launch menu innovations with strong consumer resonance  Build compelling storytelling around food, value, and differentiation  Ensure speed-to-market and excellence in launch execution 5. Consumer Insights & Analytics  Own consumer research, brand tracking, and campaign effectiveness  Translate insights into actionable growth levers  Build a culture of test–learn–scale 6. Team & Agency Leadership  Build and lead a high-performing marketing team  Manage creative, media, digital, and research agencies  Drive strong cross-functional collaboration with operations, finance, and technology Key Outcomes Expected  Strong brand salience and differentiation in the category  Sustained traffic and frequency growth  Successful new store launches and city expansions  Measurable ROI on marketing investments  A future-ready, digitally-led marketing engine Experience:  12–15 years of marketing experience, preferably in QSR, FMCG, retail, or consumer internet  Proven experience in scaling brands, not just launching them  Strong exposure to digital-first and performance-led marketing  Experience working in matrixed, high-growth environments Skills:  Strong brand and consumer thinking with execution rigor  Ability to balance creativity with commercial outcomes  Comfort with data, analytics, and experimentation  Influential leader with strong stakeholder management skills

Responsibilities

The Head of Marketing is responsible for owning the end-to-end brand strategy, ensuring differentiated positioning, and driving sales growth through integrated marketing plans across all channels. This role also involves leading digital marketing, performance marketing, CRM, menu innovation launches, and managing consumer insights and agency relationships.