LEAD THE FUTURE OF ENTERTAINMENT MARKETING AS OUR GENERAL MANAGER OF MARKETING

Are you a visionary marketing leader with a passion for brand strategy, customer engagement, and digital innovation? Village Entertainment is searching for an experienced Marketing Leader to drive our brand’s impact, customer growth, and competitive edge in the entertainment industry.

ABOUT YOU

We’re looking for a marketing leader with:

• A proven track record in a senior marketing role within a customer-focused industry.
• Deep expertise in brand strategy, digital marketing, performance media, and CRM.
• A strong analytical mindset with experience in market research, insights, and ROI-driven decision-making.
• Creative problem-solving skills, commercial acumen, and a passion for entertainment and innovation.
• A history of leading and developing high-performing marketing teams in a fast-paced environment.

WHY THIS ROLE?

In this role you’ll shape the future of entertainment marketing at Australia’s longest-running, locally owned and operated cinema chain. This role is your opportunity to:

• Lead a dynamic marketing team and develop strategic, data-driven campaigns that drive customer acquisition and loyalty.
• Elevate an iconic Australian brand, positioning Village Entertainment as the premier choice for moviegoers and entertainment lovers.
• Leverage digital innovation and insights to enhance guest experiences, increase market share, and maximise commercial opportunities.
• Work in a fast-paced, creative environment that fosters bold thinking, collaboration, and career growth.

ABOUT THE ROLE

As General Manager of Marketing, you’ll develop and execute the marketing strategy for Village Entertainment, focusing on brand strength, customer engagement, and digital transformation. Your key responsibilities will include:

• Brand & Marketing Strategy – Strengthen brand positioning, differentiate Village Entertainment from competitors, and drive marketing effectiveness.
• Customer Acquisition & Retention – Lead data-driven campaigns, oversee loyalty and CRM strategies, and optimise digital engagement.
• Market Insights & Competitive Positioning – Monitor trends, analyse audience behaviour, and leverage insights to drive growth.
• Advertising, Promotions & Partnerships – Oversee media planning, content creation, and strategic partnerships to amplify impact.
• Digital & Performance Marketing – Lead paid search, social media, SEO, and AI-driven marketing strategies.
• Public Relations & Communications – Manage PR efforts, crisis communications, and corporate messaging.
• Budget & Team Leadership – Drive cost efficiencies, ROI, and develop a high-performing marketing team.