SKILLS AND EXPERIENCE

• 10+ years of experience, ideally with a mix of startup, D2C, and professional services or consumer tech background
• Proven P&L ownership and experience driving growth in a fast-paced, high-accountability environment
• Skilled in setting ambitious goals, writing OKRs, leading sprints, setting roadmaps, and making tough tradeoffs
• Experience unlocking growth via new channels, funnel conversion, and customer retention
• Data-driven and commercially minded
• Exceptional leader of high-performing teams

ABOUT THE ROLE

We’re seeking a General Manager to lead Australia’s most recognised digital health brand Pilot, with full autonomy and P&L responsibility. For 6 years, Pilot has helped Aussie men tackle the trickiest health problems like sexual health, hair loss, and obesity. To date, Pilot is a high-8-figure business that is profitable, scaling fast, and poised for its next phase of growth — and you’ll be the one to take it there.

WHAT YOU’LL BE DOING

As General Manager, you’ll be responsible for Pilot’s profitable growth in 2025 and beyond.
You’ll own the P&L for Pilot - meaning you’ll have full responsibility for its success, autonomy over its strategy, and agency over the resources you need to succeed.
You’ll lead a ~20-strong squad across marketing, operations, product, and analytics. You’ll also shape the unique culture of the Pilot team to drive high performance, accountability, and ultimately impact for our patients.

Key challenges you’ll face in the role include:

• Improving access to our treatments by driving profitable growth, in the face of capable competitors and a challenging marketing environment for digital health
• Driving cross-selling between conditions, so we can help our patients across more of their healthcare needs
• Product innovation to improve health outcomes and drive retention
• Constantly improving our patient experience while we scale fast

You’ll report directly to the COO and work closely with peers leading Eucalyptus’ other brands in Australia and across the globe.
This role will be based in Sydney and will be on hybrid work setup, with an expectation of three days in the office per week.

YOUR CORE RESPONSIBILITIES

• Achieve best-in-class health and safety outcomes for your patients
• Own the brand vision and commercial strategy for Pilot
• Set ambitious OKRs, write clear roadmaps, and prioritise effectively across the squad
• Hit ambitious P&L targets with focused execution
• Manage and grow a high-performing cross-functional team, building a unique Pilot culture within Eucalyptus
• Allocate your budget of people and dollars to the most impactful initiatives to grow the business