General Manager - Sales and Marketing at Anglicare Sydney

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

0.0

Posted On

04 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Strategy, Marketing Strategy, Customer Journey Transformation, Brand Presence, Customer Experience, Growth Strategy, Team Leadership, Operational Excellence, Sales Forecasting, Pipeline Management, Digital Marketing, Change Leadership, Process Optimisation, CRM Implementation, Influencing Skills, Coaching

Industry

Non-profit Organizations

Description

Transform lives, every single day Lead sales, marketing and the transformation of the customer journey, shaping excellence in retirement living as we continue to innovate in our service model. Do you want a career that means more? At Anglicare Sydney, we bring the strength, the support and the strategy to make it happen. We’re a well-respected not for profit that’s been serving society’s most vulnerable for 170 years. Each year, we achieve life changing outcomes for the 40,000+ people who rely on our person-centred support. And now, we’re extending our reach and impact even further. As General Manager, Sales & Marketing, you’ll be key to our mission to enrich lives and strengthen communities. Be welcomed into a compassionate, respectful and purpose driven community where we don’t just talk about values, we live them. Your Opportunity In the newly created position of General Manager, Sales & Marketing, Seniors Communities, you will lead the strategic integration and uplift of our sales and marketing functions into a unified, high performing team. You’ll craft and deliver Anglicare’s market narrative, strengthen brand presence, elevate customer experience and drive sustainable growth across our expanding Seniors Communities portfolio. You will champion the transformation towards our “For Life” model, bringing together property, care, hospitality and community into a compelling future focused value proposition for older Australians and their families. Through strategic insight, team leadership and operational excellence, you will position Anglicare as a leader in innovation, service quality and trust. With integrity and resilience, you will: Lead the development and implementation of integrated sales and marketing strategies aligned to organisational growth priorities. Drive performance through effective sales forecasting, pipeline management and capability uplift across a large and diverse sales team. Oversee brand, digital, advertising and campaign execution to ensure consistent and compelling messaging for prospective residents and key influencers. Partner closely with Development, Operations and Care teams to support new developments, redevelopments and go to market strategies. Lead the uplift of systems and processes, including the transition to enhanced CRM and digital marketing tools, ensuring an insight driven operating model. What you’ll bring You are a strategic, collaborative leader who inspires excellence and drives meaningful change. You thrive in dynamic environments and bring both commercial acumen and creativity to the way you shape markets, messages and customer journeys. You bring: Bachelor’s degree in Business, Marketing or a related field (postgraduate qualifications desirable). Minimum 7 years of senior leadership experience across Sales and Marketing. Demonstrated experience developing and executing organisational sales and marketing strategies. Proven capability in change leadership, process optimisation and new operating model implementation. Experience in the community, seniors living or not‑for‑profit sectors (highly regarded). Mature Christian faith consistent with the beliefs of the Anglican Church. Ideally, you will also have: Experience working in property, lifestyle, community development or service‑based industries. Strong capability in messaging for diverse audiences, including older Australians and their adult children. Experience selling or marketing “future‑state” offerings (e.g., unbuilt products, developments, lifestyle or care services). Exposure to CRM and digital marketing platforms (e.g., HubSpot) and insight‑driven decision making. Highly developed communication, coaching and influencing skills. Why Anglicare? We provide meaningful opportunities and choice, both for the individuals and communities we support and the dedicated people here who make it happen. At Anglicare, you’ll get the security, stability and opportunities that come with a strong, well‑established organisation that’s ready for the future. You’ll belong to a community of kind, humble and respectful people of all faiths and backgrounds. On top of that, here are just some of the tangible benefits you will enjoy in a career with us: Flexible work options to get the most out of work and life. Salary packaging – up to $15,900 tax‑free income plus $2,650 for meals and entertainment. Ongoing professional development and leadership training to support your career journey. Exclusive discounts to over 400 retailers. Employee Assistance Program and Fitness Passport with discounts to over 800 gyms. Are you ready for a career that means more? To apply for this role, click the ‘Apply’ button or submit your resumé and a cover letter. All applicants will receive a response. Anglicare is as wonderfully diverse as the customers and communities we support. While we are guided by our Christian‑based values, our team includes people of all faiths and backgrounds who share our commitment to serving others, and we value the diverse perspectives they bring. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, and people of all ages, genders, abilities and cultural backgrounds. Application Close Date: April 04, 2026 Do you want a career that means more? We bring the strength, the support and the strategy to make it happen. At Anglicare, we’re building a future where every voice counts. We celebrate diversity, champion equity, and foster a culture of belonging - because your unique perspective helps shape stronger communities. Joining our team means becoming part of a values-led community, committed to transforming lives across aged care, housing, mental health, disability and family services. Here, you'll find the stability and support to build a meaningful career while making a positive impact in the lives of our society’s most vulnerable people. Because your passion for helping others deserves a home where it can truly flourish. Anglicare is where you can do the best work of your life. Your rewards and benefits We believe that caring for others starts with caring for our people. Because you put so much heart into helping the most vulnerable in our community, we're committed to supporting you to thrive both professionally and personally. Here, we recognise that meaningful work deserves meaningful support. So, we've designed a comprehensive package of rewards and benefits that reflect our values and make a real difference to your life. We support your career by investing in your growth, balance and security through professional development opportunities. We also offer competitive salary packaging, wellbeing programs and generous discounts for you and your family. Staff Rewards Enjoy access to our staff rewards portal, with exclusive discounts to over 400 retailers, free wellbeing resources and more. Salary Packaging Pay less tax on your income and increase your take-home pay! With salary packaging, up to $15,900 of your income is tax free. You can also spend up to $2,650 on accommodation, meals and entertainment… tax free! Employee Assistance Program At Anglicare, we care about your mental wellbeing, both at work and at home. Our confidential Employee Assistance Program provides free counselling as you need it. Employee Referral Program Be rewarded with a $1,200 incentive every time you help us find the right person for a permanent role! Simply go to our careers page, refer a friend for a permanent role, and if they're hired, you’ll receive an additional $1,200 (taxable) payment when they reach six months of service. Formal Recognition The Performance Review process supports your professional goals through ongoing conversations and feedback from your manager. Your Annual Review Conversation provides an opportunity to formally recognise and reward outstanding performance through career progression, skill development and secondment.

Responsibilities

The General Manager will lead the strategic integration and uplift of sales and marketing functions into a high-performing team, crafting the market narrative and driving sustainable growth across the Seniors Communities portfolio. This role champions the transformation towards the 'For Life' model by integrating property, care, hospitality, and community into a compelling value proposition.