General Manager – Industrial and Construction

• Newly expanded, high-visibility commercial leadership mandate, backed by the board
• Sydney based, build a capability from the ground up across a national industrial network
• Attractive package plus STI, with a business genuinely investing in this function

About the role

Our client, a private equity-backed group operating a national network of established Australian industrial and construction-related businesses, is seeking a General Manager to lead Sales Excellence, Go-to-Market strategy and Marketing across the group. Reporting into the Executive team, you'll build the commercial capability, tools and frameworks that a fast-growing, multi-brand business needs, without collapsing the local ownership that makes each business work. You'll lead a small central marketing function and take on a sales excellence program already underway with board sponsorship.

Duties

• Build group-level sales frameworks, tools and reporting standards across a distributed branch network
• Lead and grow a central marketing capability and its team
• Partner with branch and business leaders who won't report to you
• Take ownership of an existing sales excellence program and its backlog
• Rationalise sales and marketing technology decisions, including CRM
• Report progress directly to group leadership and the board

Skills and Experience

• Background in industrial, construction or B2B distribution sectors
• Proven track record growing a franchise, dealer or distribution network, ideally across independently run or semi-autonomous businesses
• Experience embedding sales or commercial capability across a multi-site or multi-brand operation
• Experience operating in a private equity-backed or high-growth environment highly regarded
• Strong influence and stakeholder skills, comfortable without direct authority
• Marketing leadership exposure, digital and CRM decision-making a plus

Benefits

• Genuine build-and-lead mandate with real executive visibility
• Short-term incentive (STI) on top of base package
• Direct board exposure for the right candidate
• Join a business scaling quickly through organic growth and acquisition