General Sales Manager at High Country Beverage Corp

Johnstown, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

29 Dec, 25

Salary

130000.0

Posted On

30 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales Management, Leadership, Communication, Interpersonal Skills, Team Collaboration, Organizational Skills, Time Management, Beverage Industry Knowledge, Market Trends Analysis, Customer Service, Coaching, Recruitment, Strategic Planning, Relationship Building, Performance Monitoring, Training

Industry

Food and Beverage Services

Description

Description General Sales Manager $100,000 - $130,000 (starting pay based on experience and industry knowledge) Interested in joining a winning team? Start your career in beer with High Country Beverage! High Country Beverage is a fast-paced company that's always looking for ways to improve customer and employee satisfaction. Our employees take pride in being a part of an award-winning beverage distributor, with top selling brands like Coors Light, Modelo Especial, White Claw, New Belgium, Samuel Adams, Guinness, Prime, and Corona. HCB is always looking for great employees to share in our passion for excellence! Our team-oriented culture and can-do attitude provide the perfect platform for individual growth opportunities in delivery, sales, marketing, warehouse, and administration. Why High Country Beverage? HCB employees rave about the team members and management they work with. The organized systems we have in place keep things running smoothly, which keeps our employees happy. Not to mention, a career in beer has a lot of perks, including but not limited to: Up to 20 days paid time off your first year. Bi-weekly pay, with optional on demand pay. A collaborative work environment with a focus on teamwork and professional development. Opportunity to advance your career in the beverage industry. 401(k) Match: Up to 5% of your contributions, with a 2-year vesting period for company contributions. Fun perks: Sample new brews at company happy hours, attend company parties, and even get taxi reimbursement to promote safe fun. We’re looking for an energetic and experienced General Sales Manager to lead our sales team. You’ll oversee the Area Sales Managers, driving flawless execution in the market, reinforcing processes, and elevating training and onboarding to uphold the highest company standards. This role is directly responsible for delivering on volume, gross profit, and distribution goals while developing and coaching sales leaders to maximize their potential and strengthen future talent. Responsibilities: Meet or exceed company sales, volume, gross profit, and distribution goals across all territories. Develop and maintain strong relationships with key accounts, suppliers, and industry partners. Drive execution of sales priorities by leading, coaching, and holding Area Sales Managers accountable. Support market-level execution of promotions, supplier programs, and brand-building initiatives. Ensure exceptional customer service standards are modeled and delivered consistently by the sales organization. Monitor market trends, competitor activity, and performance data to identify opportunities and guide strategic decisions. Collaborate with senior leadership to design and implement sales strategies that maximize growth and profitability. Represent the company at key industry events, supplier meetings, and trade shows. Uphold all company quality standards, processes, and policies, ensuring compliance across the sales team. Uphold company culture, values, and expectations by modeling professionalism, accountability, and leadership in every aspect of the role. Recruit, train, and develop Area Sales Managers and build succession plans to strengthen future leadership. If you are a self-starter looking to join a dynamic and high-performing sales organization, we encourage you to apply for this exciting opportunity. We offer competitive compensation, comprehensive benefits, and excellent opportunities for career growth and advancement. While we sincerely appreciate all applications, only those candidates selected for interviews will be contacted. Requirements Bachelor’s degree in Business, Marketing, or a related field preferred. 10+ years of experience in beverage sales or a related field, with demonstrated leadership responsibilities. Strong communication, leadership, and interpersonal skills. Experience in leading a sales team. Proven ability to work independently and collaboratively in a team environment. Excellent organizational and time management skills. In-depth knowledge of the beverage industry, market trends, and competitive landscape. Valid driver’s license and reliable transportation.

Responsibilities

The General Sales Manager will oversee the Area Sales Managers, ensuring the execution of sales priorities and the development of sales leaders. This role is responsible for meeting sales goals and maintaining strong relationships with key accounts and industry partners.