Job Title: Automotive General Sales Manager
Location: Sunridge Automotive
Reports To: General Manager
Job Type: Full-Time
Compensation: From $100,000.00/yearly
Join our leadership team and help drive the success of our dealership by leading with integrity, strategy, and a passion for the customer experience!
At Kaizen Automotive Group, we’ve built a reputation for excellence through our commitment to continuous improvement, employee empowerment, and a customer-first mindset. With a growing portfolio of brands and expanding presence across Canada and the United States, we offer exciting opportunities for individuals looking to be part of a dynamic, award-winning team. Joining Kaizen Automotive means you will have the opportunity to work alongside talented professionals in a supportive environment that fosters growth, innovation, and success. If you’re passionate about cars, committed to quality work, and ready to take your automotive career to the next level, the Kaizen Automotive Group wants to hear from you!

As a family-owned and operated company, the Kaizen Automotive Group is committed to providing our team members with access to the benefits and support they need along their professional journey to feel happy, healthy and valued. That is why our team is proud to provide the following benefits as options for our Full-Time employees:

• Competitive Compensation
• Supplemental Medical Coverage
• Dental and Vision Plans
• Discounted Prescription Coverage
• Company Pension
• Paid Time Off
• Short and Long-Term Disability
• Paid Life Insurance
• Employee and Family Assistance Programs
• Vehicle Purchase & Service Discounts
• Paid Professional Development & Certification Assistance
• Company Wide Appreciation Events & Contests
• And SO MUCH MORE!

Hiring Location:
Sunridge Automotive is proud to be part of the Kaizen Automotive Family and we truly believe that people are at the heart of all we do! Whether it’s our customers or devoted staff, we acknowledge that our business could never have dreamed of becoming the success it is without the wonderful people who got us here!
Position Overview:
We are seeking a high-performing, results-driven General Sales Manager (GSM) to lead our Sales and Finance teams. This leadership role is responsible for driving production, profitability, and customer satisfaction across all variable operations. The ideal candidate has a strong background in automotive sales and finance, a passion for coaching and developing teams, and a customer-first mindset.

Key Responsibilities:

• Develop and implement sales strategies to achieve volume, gross profit, and finance product penetration goals
• Work closely with the Finance Director and Sales Managers to ensure a seamless and compliant sales-to-F&I process
• Analyze market trends, pricing strategies, and inventory to ensure competitive positioning
• Lead, coach, and motivate the sales and F&I teams to exceed targets and KPIs
• Conduct regular performance reviews and establish accountability for results
• Foster a culture of excellence, transparency, and continuous improvement
• Monitor and improve our customers’ experience throughout the sales and finance journey
• Maximize team productivity and CSI (Customer Satisfaction Index) to ensure optimal profitability across all variable operations
• Ensure compliance with all regulatory and manufacturer standards
• Resolve escalated customer issues in a professional and timely manner
• Oversee daily operations of the showroom and F&I office
• Track and report key metrics including sales performance, finance income, CSI/SSI scores, and closing ratios
• Collaborate with the inventory and marketing teams to support sales initiatives
• Represent the dealership brand with integrity in the community and with manufacturer partners.
• Other duties as required by the Dealership Leadership team or our OEM partners.

Qualifications:

• Bachelor’s degree in Business Administration, Automotive Management, or related field.
• 5+ years of experience in automotive retail, with at least 2 years in a GSM or similar leadership role
• Valid Driver’s License with an acceptable, safe driving history.
• Current AMVIC or OMVIC license or the ability to acquire one, as required by the position.
• Ability to adequately pass a pre-employment background screening.
• OEM certification and previous multi-brand or high-volume dealership experience.
• Proven track record of exceeding sales and finance performance targets
• Strong understanding of F&I products, compliance, and menu selling techniques
• Exceptional leadership, communication, and conflict-resolution skills
• Ability to analyze data, forecast trends, and make strategic decisions
• Proficiency with CRM, DMS, and desking tools (e.g., Dealertrack, Reynolds & Reynolds, VAuto)

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• Develop and implement sales strategies to achieve volume, gross profit, and finance product penetration goals
• Work closely with the Finance Director and Sales Managers to ensure a seamless and compliant sales-to-F&I process
• Analyze market trends, pricing strategies, and inventory to ensure competitive positioning
• Lead, coach, and motivate the sales and F&I teams to exceed targets and KPIs
• Conduct regular performance reviews and establish accountability for results
• Foster a culture of excellence, transparency, and continuous improvement
• Monitor and improve our customers’ experience throughout the sales and finance journey
• Maximize team productivity and CSI (Customer Satisfaction Index) to ensure optimal profitability across all variable operations
• Ensure compliance with all regulatory and manufacturer standards
• Resolve escalated customer issues in a professional and timely manner
• Oversee daily operations of the showroom and F&I office
• Track and report key metrics including sales performance, finance income, CSI/SSI scores, and closing ratios
• Collaborate with the inventory and marketing teams to support sales initiatives
• Represent the dealership brand with integrity in the community and with manufacturer partners.
• Other duties as required by the Dealership Leadership team or our OEM partners