Gerente de Marketing Inmuno Respiratorio at GSK

Bogota, Capital District, RAP (Especial) Central, Colombia -

Full Time

Start Date

Immediate

Expiry Date

13 Jun, 26

Salary

0.0

Posted On

15 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Management, Omnichannel Campaigns, Product Launches, Cross-functional Team Leadership, Budget Management, KPI Monitoring, Market Access, Regulatory Compliance, Analytical Capability, Colombian Healthcare System Knowledge, English Proficiency

Industry

Pharmaceutical Manufacturing

Description

GSK mantiene su compromiso de alcanzar ambiciosos objetivos comerciales hacia el futuro. Para 2031, buscamos alcanzar £40 mil millones en ventas anuales, aprovechando el sólido impulso actual de nuestro desempeño para aumentar significativamente nuestro impacto positivo en la salud de miles de millones de pacientes a nivel global. Nuestra estrategia Ahead Together se centra en la intervención temprana para prevenir y modificar el curso de las enfermedades, protegiendo a las personas y apoyando a los sistemas de salud. Nuestro portafolio diverso está compuesto por vacunas, medicamentos especializados y medicamentos generales. A través de la innovación continua y un enfoque dedicado en la excelencia científica y técnica, buscamos desarrollar y lanzar nuevos tratamientos innovadores que aborden desafíos críticos de salud. Serás responsable de liderar la estrategia de marketing para el área inmuno-respiratoria en Colombia, gestionando un portafolio líder y asegurando su crecimiento sostenible. Trabajarás de manera articulada con equipos de Medical, Market Access, Ventas y Operaciones para garantizar una ejecución alineada con la estrategia regional y global. Este es un rol estratégico con impacto directo en posicionamiento de marca, crecimiento del portafolio y resultados financieros, liderando el Brand Team. Principales funciones : Diseñar y ejecutar el plan estratégico de marca alineado a la estrategia global y a las necesidades del mercado colombiano. Liderar el Brand Team, asegurando alineación y excelencia en la ejecución cross-funcional. Desarrollar e implementar campañas omnicanal centradas en el cliente y basadas en insights de mercado. Liderar lanzamientos de nuevos productos e indicaciones, garantizando preparación comercial, de acceso al mercado y cumplimiento regulatorio. Gestionar el presupuesto de marketing y optimizar el retorno de inversión. Monitorear KPIs del negocio y definir acciones correctivas para maximizar resultados. ¿Por qué tú? Requisitos básicos Buscamos profesionales con las siguientes habilidades y calificaciones requeridas para ayudarnos a alcanzar nuestros objetivos: Título universitario en Mercadeo, Administración, Ciencias de la Salud o campo relacionado. Experiencia sólida en marketing farmacéutico, idealmente superior a 5 años, en roles estratégicos. Experiencia en desarrollo de planes de marca, campañas omnicanal y lanzamientos de productos exitosos. Experiencia trabajando en equipos multifuncionales y entornos matriciales o liderando equipos comerciales en la industria farmacéutica. Capacidad analítica para traducir datos de mercado en decisiones estratégicas y acciones comerciales. Conocimiento profundo del sistema de salud colombiano y procesos de acceso y reembolso. Nivel de inglés mínimo B2. Requisitos deseables Si cuentas con las siguientes características, será un plus: Experiencia previa como Brand Manager Senior, Product Manager o Marketing Manager, manejando portafolios de alto impacto financiero. Experiencia en áreas terapéuticas como respiratoria, inmunología o productos de alto costo, y participación en lanzamientos exitosos. Familiaridad con herramientas digitales, CRM o plataformas de engagement multicanal. Formación de postgrado en Marketing, Administración, financiera o áreas afines. Experiencia en medición de efectividad promocional y optimización de campañas. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. If you require any adjustments or accommodation during the selection process to better showcase your abilities, please let our team know as soon as we contact you. We're here to support you. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Our inclusive workplace makes our employees feel engaged by the contribution they make, by affording them equal treatment regardless of actual or perceived characteristics. As so, when you apply for a job at GSK, it is not necessary to include on your resume information such as: race, color, ethnicity, age, gender, sexual orientation, marital status, religion, origin, photographs or any other personal characteristics. Find out what life at GSK is really like www.gsk.com We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.

Responsibilities

The role involves designing and executing the strategic brand plan for the immuno-respiratory area in Colombia, aligning with global strategy and local market needs. Key duties include leading the Brand Team, developing omnichannel campaigns, managing new product launches, overseeing the marketing budget, and monitoring business KPIs to maximize results.