DESCRIPTION DU POSTE :

Relevant de la Directrice des communications, la ou le Gestionnaire des communications sera responsable de concevoir et de mettre en œuvre des stratégies de communication intégrées visant à accroître la visibilité, l’engagement et l’atteinte des objectifs d’affaires du secteur canadien.
Ce rôle soutiendra principalement les unités d’affaires du secteur canadien — notamment les Assurances collectives, l’Assurance individuelle, la Banque Manuvie et les Affinités — par le biais de communications bilingues, en dirigeant les activités de rayonnement en français tout en apportant un soutien en anglais au besoin. Le poste appuiera également le marché québécois et sa Vice-présidence régionale, en assurant l’alignement avec les stratégies nationales tout en tenant compte des priorités régionales, des particularités culturelles et des besoins des parties prenantes.
La personne choisie collaborera étroitement avec les autres membres de l’équipe des communications du secteur canadien, ainsi qu’avec les secteurs d’activité des communications mondiales (relations médias, événements, leadership éclairé, gestion des enjeux, contenu) pour faire avancer les initiatives et favoriser l’amélioration continue.

JOB DESCRIPTION:

Reporting to the Director of Communications, the Manager of Communications will be responsible for building and executing integrated communications strategies that support the visibility, engagement, and business goals of the Canadian Segment.
This role will primarily support Canadian Segment business units – including Group Benefits, Individual Insurance, Manulife Bank, and Affinity – through bilingual communications, leading French-language outreach and considerations, along with English support as needed. The role will also support the Quebec market and its Regional Vice President, ensuring alignment with national communications strategies while addressing specific regional priorities, nuances, and stakeholder needs.
The successful candidate will work closely with other members of the Canada Segment Communications team, as well as with Global Communications Practice Areas (media relations, events, thought leadership, issues management, content) to drive initiatives forward and ensure continuous improvement.

EDUCATION REQUIREMENTS

• Bachelor’s degree in communications, marketing, journalism, or related field.

These responsibilities represent approximately three-quarters of the role’s focus.

• Primarily support Canadian Segment business units with bilingual communications, leading French-language efforts and providing English-language support as needed, while ensuring alignment with overall segment and enterprise goals.
• Support and manage media relations by proactively identifying storytelling opportunities, drafting clear and engaging media materials and messaging, preparing spokespersons for interviews, and collaborating with the media relations team to handle inquiries and maintain strong relationships with the media.
• Coordinate and execute effective internal communications for the assigned business units—including intranet content, executive messages, newsletters, and town halls—to foster employee engagement, ensure clarity and consistency, and align colleagues with business priorities, culture, and strategy.
• Build strong partnerships and trusted relationships with stakeholders across the Canadian Segment and globally, ensuring colleagues are consistently informed, engaged, and connected to our mission, values, and strategic direction.
• Monitor, evaluate, and refine communication strategies to continually enhance their effectiveness and impact