Gestionnaire, Gestion par catégories |Assoc. Manager, Category Analysis

at  Keurig Dr Pepper

QUALIFICATIONS

• Diplôme universitaire dans le domaine des affaires, de l’administration ou tout autre domaine connexe;
• Minimum de 3 à 5 ans d’expérience dans la gestion de catégories de biens de consommation, de préférence dans l’industrie alimentaire;
• Excellente maîtrise de Nielsen (MarketTrack, Homescan, Connect Express);
• Expérience de travail avec des bases de données de points de vente/de fidélisation de détaillants (par ex. Dunnhumby, IRI/Circana, LDIA), un atout;
• Connaissance d’un logiciel de gestion des planogrammes (JDA/Blue Yonder Space planning), un atout;
• Maîtrise de la Suite Microsoft Office (Word, Excel, PowerPoint).

QUALIFICATIONS

• University degree in business, administration or any other relevant field;
• Minimum 3-5 years’ experience in category management in consumer goods, preferably in the food industry;
• High proficiency with Nielsen (MarketTrack, Homescan, Connect Express)
• Experience working with retailer POS/Loyalty databases (ex: Dunnhumby, IRI/Circana, LDIA) is an asset;
• Planogram management software (JDA/Blue Yonder Space planning) is an asset;
• Proficient with Microsoft Office suite (Word, Excel and Powerpoint).

• Develop and cultivate business relationships with assigned accounts’ contacts that establish KDP as the indispensable partner for all category management needs;
• Support Key Account Managers in identifying strengths, weaknesses, opportunities and threats in the coffee markets and turn them into meaningful observations & solutions to stimulate category growth;
• Work collaboratively with key internal stakeholders from Commercial Strategy and Sales ensuring internal strategic alignment on category recommendations;
• Lead analysis collected from a range of different sources (ex. Nielsen, NPD, Shopper Intelligence, JDA) including also retailer databases (ex: Dunnhumby, IRI/Circana, LDIA). Identify business opportunities, risks and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement);
• Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary;
• Accountable in presenting market trends and product competitiveness (4P analysis) resulting in fact-based strategies and tactics that will drive the retailers’ Category and Keurig Canada sales growth;
• Act as a key contact between internal and external partners, representing category leadership function at appropriate internal or customer meetings;
• Analyze, prepare and present merchandising recommendations to key internal and external partners such as planograms;
• Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action;
• Keep abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.