Gestionnaire, Omnimarketing | Associate Manager, Omni Marketing

at  Keurig Dr Pepper

Overview:
Gestionnaire, Omnimarketing
Permenant, temps plein
Montreal, hybride, 3 jours/semaine
Le titulaire veillera à ce que tous les aspects des programmes spécifiques aux clients et des activités nationales de marketing consommateur et de marchandisage, en appui aux campagnes de marque, aux promotions nationales et aux innovations, soient élaborés et exécutés dans les délais requis et avec excellence. Il/elle sera responsable des présentations stratégiques aux agences, du développement créatif, de la production et de l’exécution du calendrier annuel du marketing consommateur pour notre portefeuille de marques de café détenues, incluant Van Houtte®. Cette personne aidera aussi l’ensemble de l’équipe pour les projets spéciaux, les outils de marchandisage et toutes autres tâches administratives. Il/elle travaillera étroitement avec différentes équipes interfonctionnelles, internes et externes, pour assurer une exécution à 360 degrés impeccable dans les espaces physiques et numériques, et ainsi veiller à offrir une expérience de magasinage sans heurts pour nos marques. Il/elle relèvera du Premier directeur, gestion de marques.

REQUIREMENTS

• Bachelor Degree in Marketing or Business Administration
• 5 to 7 years of relevant experience
• Good knowledge and understanding of the Canadian retail industry
• Experience with SAP
• Experience in Category Management, Innovation, Brand Marketing, Digital Shelf & Shopper Marketing an asset
• Experience in planning, executing and evaluating in-store promotional activities
• Experience in working with creative agencies
• Experience in working as part of a cross-functional team
• In-depth knowledge of Microsoft Office software (Word, Excel and PowerPoint)
• Bilingual: English and French

SKILLS

• Strong project management, time management and organizational skills
• Good communication and presentation skills
• Passion for executing with excellence; results-oriented
• Strategic thinking
• Ability to analyze and synthesize
• Ability to perform in a multifunctional team
• Sense of customer service and relationship management
• Able to work in a constantly-changing and fast-moving work environment
• Strong attention to detail
• Strong attention to deadlines and budgetary guidelines
  Join our team and be a part of something more. Grow your career with us and join a unique culture that’s proud of its integrity, innovation, and growth.
  Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.
  Qualifications:
  Keurig Dr Pepper (NASDAQ : KDP) est une entreprise de boissons moderne ayant une vision audacieuse qui vise à offrir croissance et opportunité. Nous opérons avec un modèle d’affaires différencié et un portefeuille de marques de classe mondiale, alimentés par une équipe talentueuse, engagée et ancrée dans nos valeurs. Chez KDP, nous travaillons avec de grandes et passionnantes marques de boissons ainsi que le système d’infusion de café une tasse à la fois no 1 en Amérique du Nord, et nous prenons plaisir à le faire!
  Ensemble, nous avons créé une entreprise chef de file dans le domaine des boissons en Amérique du Nord, qui offre des boissons chaudes et froides à grande échelle. Quel que soit votre domaine d’expertise, chez KDP, vous pouvez faire partie d’une équipe fière de ses marques, de ses partenariats, de son innovation et de sa croissance. Aimeriez-vous vous joindre à nous?
  Nous nous efforçons d’être un employeur de choix, en offrant une culture et des opportunités qui permettent à nos quelque 28 000 employés de grandir et de se développer. Nous offrons de solides avantages sociaux qui appuient votre santé et votre mieux-être, et qui assurent votre bien-être personnel et financier. Nous offrons aussi à nos employés des programmes conçus pour vous permettre d’améliorer votre croissance et votre développement professionnels, et ce, tout en nous assurant que vous vous sentez valorisés, inspirés et appréciés au travail.

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Total Rewards Requirements Company Overvie

• Lead the strategic development and deployment of annual omni marketing strategies and activities (national campaigns, account-specific support, coupons, in-store brand activations, displays/signage, mobile/digital/social media elements) for key retailers to support sales and marketing;
• Work closely with Brand, Digital Shelf, Shopper Insights, Category Management, RGM and Sales to develop profitable and best-in-class omni marketing programs;
• Plan and define the scope of work, develop a budget and timelines for all activities;
• Serve as the contact for RGM & Brand to ensure execution of the programs developed for the brands within their respective categories;
• Assure the liaison and communication for the various programs and activities with Brand, Sales & Commercial Strategy;
• Identify and understand the different needs and strategies for specific banners in order to support customer-specific programs with the Sales team;
• Measure and report performance of omni marketing activities and make recommendations for optimization;
• Support new product launches by building and executing strong marketing plans;
• Support overall team projects that touch multiple brands/channels;
• Work with various creative agencies to develop retail activities using traditional and forward-thinking digital platforms.
• Analyze data about brands, competitors, and trends and translate into insights to help develop omni marketing strategies and tactics.