GIO MARKETING LEAD

• Location: Sydney, Melbourne or Brisbane
• Permanent Role
  Are you a strategic marketer with a passion for brand storytelling and customer-centric campaigns? GIO is seeking a dynamic Marketing Lead to drive acquisition, retention, and loyalty through innovative marketing programs.

ABOUT THE ROLE

As the GIO Marketing Lead, you’ll play a pivotal role in shaping and executing marketing initiatives that differentiate GIO in the market. You’ll collaborate with internal teams and external partners to deliver high-impact campaigns, optimise marketing ROI, and build customer journeys that disrupt competitors.

KEY RESPONSIBILITIES

• Lead the development and execution of marketing acquisition programs.
• Create compelling marketing briefs in partnership with the GIO Marketing Manager.
• Develop brand narratives that attract new customers and reinforce loyalty.
• Collaborate with automation and content teams to deliver lifecycle and bespoke marketing programs.
• Build campaigns around emerging platforms and social sentiment.
• Apply test-and-learn methodologies and leverage data insights for continuous improvement.
• Manage agency relationships and ensure alignment with strategic goals.
• Coach and mentor team members, fostering a high-performance and inclusive culture.